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March 2012 The Relevance Resolution ... Finally?

Though loyalty marketing has long been on the verge of the quantum leap into consistent personalized communications, the goal often seems mysterious: gathering pertinent customer data seems too complicated, too expensive, and even too privacy-invasive. But multiple factors are converging to make such relevance more, well, relevant than ever. Join COLLOQUY as we identify the clues that can crack the code, solve the mystery, and reveal the "Relevance Resolution."

Also inside:

  • Research Report: Choice Hotels and the Gamification of Surveys
  • Travel Report: An Inside Look at the MileagePlus/OnePass Merger
  • Strategy Report: The New 4th "P" of Marketing: "Placement in Time"
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