Wellness+ members earn points for prescription and non-prescription purchases when they shop at Rite Aid. Every time they accumulate 500 points, they receive a wellness reward for online redemption. They also receive special sale pricing and coupons on a changing assortment of products. As members earn more points each year, they achieve higher statuses, each with a different set of features and perks. In addition to point accumulation, Rite Aid offers five more targeted programs for certain customer segments (Diabetes, Allergies, Seniors, etc.) and soft benefits for all members.
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