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MАЛИНА (Malina)

Founded in 2005 and based in Moscow, the Russian Federation, Loyalty Partners Vostok Ltd. designs, owns, and manages Malina, a coalition consumer rewards/loyalty program that enables its members to collect points on purchasing products and services from the program partners such as talking on their mobile phones or eating at partner restaurants, and redeem points for rewards in the Malina catalogue via call center or Malina website. The program operates in Moscow and St. Petersburg.

Associated credit and debit cards are available.

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