Thorntons Launches Refreshing Rewards, Mobile App
Thorntons Inc., an independent gasoline and convenience chain, has launched the Refreshing Rewards loyalty program. Based on tracked visits rather than points or purchases, the program offers members personalized rewards based on their favorite items.
There is no cost to join the Refreshing Rewards program and customers can pick up cards at their local Thorntons and register them through the company's website or the “Thorntons Refreshing Rewards” mobile app. The program promises premium perks on every level of the program, including an extra 10-cents off each gallon of gas for the first 30 days after registering their new cards.
“We are excited to now offer our Refreshing Rewards program in all of our stores. This new program offers multiple levels of rewards to our loyal customers,” said Jeff Keune, chief marketing officer of Thorntons Inc., in press release.
The Refreshing Rewards program was rolled out in Lexington and Nashville in March of this year, but is now available in all Thorntons' markets. During the official launch of the program customers have enjoyed live music, giveaways, free samples and more.
Source: Thorntons Inc.