Starbucks Partners With Lyft, Rewards Drivers and Riders
Starbucks Coffee is partnering with ride-sharing service Lyft, in a multi-year deal to extend its My Starbucks Rewards to Lyft drivers and riders.
Through the partnership, both Lyft drivers and riders who use Lyft’s mobile app can earn Starbucks loyalty stars redeemable for food and beverages at participating Starbucks coffee shops. Lyft drivers who use the rewards program automatically receive gold status.
Additionally, riders can award Starbucks eGifts using the Lyft app as a way to thank their drivers.
“There are two things most of us do every morning: get a cup of coffee and commute to work. Together with Starbucks, we can make both a friendlier, more enjoyable experience,” said John Zimmer, co-founder and president of Lyft.
Source: Business Wire