Shari’s Café & Pies Announces Café Club Rewards
Oregon-based 24-hour family restaurant chain Shari’s Cafe & Pies has launched Cafe Club Rewards on the Paytronix Rewards Platform.
The largest family-style restaurant chain in the Pacific Northwest with nearly 100 locations, Shari’s wanted to understand its guests better to create relevant promotions and more profitable visits. The Paytronix platform offers a smartphone app, mobile-friendly website and a messaging and promotion engine.
“We were producing a large number of unprofitable checks with our old method of discounting through coupons and free-standing inserts. With our new loyalty program, we can leverage the data to show appreciation to our best guests, while using the program’s levers to incent additional visits, drive guests to experience new menu items and more. The Paytronix program allows us to enhance our guest engagement – to interact with our guests based on their purchase habits,” Kevin Bechtel, senior vice president of purchasing and menu development for Shari’s Cafe & Pies, said in a press release.
“We’re shifting our loyalty and marketing spend because there’s a real cost to issuing more than a million coupons with minimal return. By engaging our more profitable loyal guests, we’re able to match the incentive to the value of the customer.”
Source: Paytronix Systems, Inc.