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National Coney Island Expands Loyalty Membership With Instant-Win Program

August 4, 2015

National Coney Island, a restaurant chain of 20 locations in Michigan, doubled its monthly rewards program registrations through an instant-win program that encouraged registration.

Last July, National Coney Island celebrated National Hotdog Month with an instant-win promotion that gave unregistered guests who visited that month the chance to win a free beverage, fries or a coney combo. These rewards were only made available for redemption upon registration. Recently released results show that registrations for that month nearly doubled that of previous months.

Two years ago, National Coney Island replaced its coupon-based advertising program with the new Coney Bucks rewards program. Offering discounts based on frequency and spend, Coney Bucks also collects data that helps the restaurant chain better understand and engage with its guests.

Coney Bucks has 58,000 members, many of whom visit as frequently as three times a day.

Source: SYS-CON Media