Infographic: Loyalty Across Generations
Brands today must be clever when it comes to consumers and loyalty-marketing strategies. After all, what a 20-something millennial values will likely differ from a 60-something baby boomer. This infographic from COLLOQUY Network Partner CrowdTwist outlines several reasons why brands should pay attention to their audiences and not implement one-size-fits-all models. As loyalty evolves, securing devotion from the different generations requires finessing and a whole lot of understanding about their similarities and differences.