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GraceKennedy Launches Jamaican Loyalty Coalition

March 9, 2015

GraceKennedy Limited, the Caribbean’s largest corporate entity, has announced the Jamaica-wide launch of its innovative coalition loyalty program – GraceKennedy Value Rewards.

Members earn points and other benefits based on qualified levels of spending at five different GraceKennedy subsidiaries including Hi-Lo (supermarket), First Global Bank, Bill Express (bill payment service), Fx Trader (currency exchange) and JIIC (diversified insurance services).

Points are redeemable online or via mobile phone for rewards provided by both external partners throughout the island and several of the GraceKennedy brands.

Source: GraceKennedy Ltd.