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Google Reportedly Considering Bid for Dunnhumby

June 19, 2015

Google is considering a bid for Dunnhumby, the data analytics business behind British supermarket Tesco’s ClubCard loyalty card, according to Sky News.

The technology giant is in talks with private equity firm Permira about making a joint offer for Dunnhumby.

Dunnhumby runs Tesco’s loyalty card program, which tracks customers shopping habits to build up profiles of consumers and target them with relevant offers. The Clubcard was credited with helping Tesco overtake Sainsbury's in the 1990s to become the UK's biggest supermarket. It’s thought the sale could pull in up to $2 billion.

Dunnhumby has collected decades of data on more than 1 billion shoppers. It has 3,000 employees worldwide and runs targeted promotions and loyalty programs for clients such as Procter & Gamble, Coca-Cola and The Kroger Company.

Tesco is selling the unit as part of plans to slim down its business. Other interested parties include Sir Martin Sorrell’s advertising group WPP.

Source: Business Insider