BP Simplifies Loyalty Program
Global fuel company BP is launching a simplified version of its Driver Rewards loyalty program beginning this month.
BP-branded retailers will now offer three card options: BP Visa with Driver Rewards for consumers looking for an all-in-one credit card option; BP Credit Card with Driver Rewards for consumers wanting a dedicated BP retail site card; and BP Driver Rewards Loyalty Card for consumers wanting to save on fuel without a credit option.
“Consumers expect maximum bang for their buck and ease of use when it comes to loyalty cards,” said Doug Dryan, BP’s Driver Rewards loyalty program manager. “BP is answering that challenge by building a competitive, technically advanced rewards program … that we believe can drive long-term business to BP-branded marketers.”