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Alaska Air Announces Program Enhancements for 2015

December 1, 2014

Alaska Air has announced changes to its Mileage Plan frequent flyer program for 2015 including increased mileage bonuses.

There are four class-of-service bonus increases, which all take effect on January 1, 2015:

• First class mileage bonus increases from 50% to 75%
• Refundable coach increases from 25% to 50%
• Discounted coach increases from 0% to 50%
• Discounted coach increases from 0% to 25%

Recent program overhauls by Delta and United have shifted the status quo of airline loyalty programs, favoring revenue-based models, and many people believe it’s only a matter of time before all other airlines follow suit. Alaska Air has rejected this idea, with the program changes increasing mileage payout for those buying higher-priced tickets without penalizing the majority of flyers who buy low-cost fare.

"As other airlines move to revenue-based programs that have the potential of diluting the rewards earned for the average passenger, we are continuing to offer our same great mileage-based plan while increasing bonuses for customers who purchase our more flexible fares,” an Alaska Air spokesman said in a press release.

Source: Smarter Travel