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Using Data to Improve the Customer Experience

DMA 2014: Loyalty Leaders Tell All, San Diego, CA

What was it about?

As traditional loyalty marketing moves beyond points and reward programs and merges with the next generation of CRM strategies, forward-thinking companies are using customer data to transform their organizations from product/channel-facing to customer-facing enterprises. Discover how savvy companies are harnessing the power of data to create customer experiences that lead to profitable growth.

Back for a 10th year with a brand new panel of loyalty leaders, this popular session will help you turn customer loyalty from a tactic into a mission statement. Their real world experience and proven techniques will help you build customer relationships through multiple channels and every touch point.

Where was it?

San Diego Convention Center
111 W. Harbor Drive, San Diego, CA 92101

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