The Holy Grail of Retail: Delivering Shopper Centricity for Competitive Advantage
What was it about?
As the retail industry grows ever more intense and diverse, consumers are demanding that they’re recognized as individuals. However, few retailers have successfully implemented a holistic shopper centric approach across strategy, marketing and merchandising and most have a challenging road ahead if they want to leap ahead and gain this competitive advantage. In this webinar, LoyaltyOne will discuss industry leading shopper centricity best practices and solutions to overcome the challenges grocery retailers face in delivering on the full potential of shopper centricity.
Where was it?
Online: Progressive Grocer Webcast Series
Graeme McVieVP & General Manager