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The 2015 COLLOQUY Loyalty Census: Understanding Consumers Better

CMA Loyalty & Retail Conference, Toronto Region Board of Trade, Toronto, ON

What was it about?

Canada may be among the most developed markets in the world when it comes to loyalty program participation, but its maturity appears to be in slight decline. While 90 percent of Canada's population is enrolled in at least one loyalty program – compared with 74 percent in the United States – participation is down from 2010, according to recent COLLOQUY research.

What you will learn:

  • How have consumer interests in loyalty programs evolved over the past two years?
  • Which industries attracted the highest rates of participation and which have experienced the highest rate of decline?
  • Why and how consumers are consolidating their program membership and the most effective ways to respond
  • Seven tips to creating relevance with consumers in an increasingly competitive, and discerning, market

Where was it?

Toronto Region Board of Trade
77 Adelaide St. W., 4th floor
Toronto, ON


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