Next Generation Loyalty
What was it about?
The sector of small and medium enterprises (SMEs) in Russia is very powerful. Here is a great opportunity and challenge for those companies that offer their services in this segment. However, customer expectations are constantly increasing, and with it increases the level of migration, which affects the financial performance of the company.
- Effective strategies to engage customers in the acceleration of digital payments and price erosion
- The four motivators, and how they drive sustainable behavioural change in retail
- How traditional loyalty programs are moving to multi-motivator platforms and portfolio plays
Where was it?
Renaissance Moscow Monarch Centre Hotel
Leningrad Prospect, 31a, p. 1,
Moscow, Russia 125284
Caroline PapadatosSVP of International, Corporate Marketing, Research and Development