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Loyalty Strategies for Business Leaders

University Center, Chicago, IL

What was it about?

Join us for this new loyalty marketing strategy course, where you’ll discover what it takes to foster loyal customers, reduce attrition, and improve profitability.  Immerse yourself in a fun and interactive gaming environment and see how your decisions compare to your fellow loyalty practitioners. 

Our expert facilitator, COLLOQUY Research Director Jeff Berry, will explore the worlds of retail and financial services during this interactive 2-day certification course. You’ll work to maximize ROI with our innovative loyalty strategy simulation through a new and enjoyable training experience.

We guarantee you’ll leave with the skills and techniques to develop a loyalty strategy that recognizes and rewards your best customers—whether you’re a key player in an existing program, optimizing your existing proprietary program, or considering what loyalty strategy is right for your company.

Since 1999, over 1,000 executives have attended and profited from DMA and COLLOQUY partner workshops. You get the combined strengths and training leadership of two outstanding organizations.

You’ll learn to:

  • Create a strategic framework to guide your loyalty program
  • Turn loyalty into your competitive weapon and design the ultimate loyalty value proposition
  • Estimate costs of your loyalty program and evaluate results on a financial basis

Where was it?

University Center
525 South State Street
Chicago, IL 60605


Speakers:


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