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Keynotes | General Sessions | MasterClasses


Phil Lempert

Phil Lempert For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru®, Lempert is a distinguished author and speaker who alerts customers and business leaders to corporate and consumer trends and empowers them to make educated purchasing and marketing decisions.

As one of America’s leading consumer trend-watchers and analysts, Lempert is recognized on television, radio and in print. For 20-plus years Lempert has served as food trends editor and correspondent for NBC News’ “Today” show, reporting on consumer trends, food safety and money saving tips, as well as showcasing new product. He also has made regular appearances on ABC’s “The View,” “The Oprah Winfrey Show,”“20/20,” CNN, CNBC, FOX, as well as on local television morning and news programs throughout the country.

Lempert was one of the pioneers of the new information media, founding in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

Lempert is the founder and editor of "The Lempert Report," "Food, Nutrition & Science," “Facts, Figures & the Future,” and “The Food Journal.” He is contributing editor of Supermarket News, which exclusively runs his trade columns both in its magazine and on its website, as well as a content partner with SN, which includes custom consumer surveys and other projects. He has been profiled and interviewed by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for The Chicago Sun-Times, Huffington Post and Celebrity Cooking Magazine. He is on the executive committee of Michelle Obama's Chefs Move to School program.

Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.

Lempert graduated from Drexel University with degrees in marketing and retail management and did post-graduate work at Pratt Institute. He worked at McDonald’s and Howard Johnson before joining his family’s food brokerage firm. Lempert went on to found Lempert Advertising, a full-service, award-winning advertising agency.

A resident of California, Lempert’s roots are in the Belleville, N.J. dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru®.

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Daniel H. Pink

Phil LempertDaniel H. Pink is the author of five provocative books — including three long-running New York Times bestsellers, A Whole New Mind, Drive and To Sell is Human. Pink’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. He is also host and co-executive producer of “Crowd Control,” a new television series about human behavior on the National Geographic Channel. He lives in Washington, D.C. with his wife and their three children.

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General Sessions

Anna Miriam Lorch

As senior director, Marriott Rewards and The Ritz-Carlton Rewards, Anna Miriam Lorch leads global program strategy and operations. Lorch leverages her diverse business background, global experience and the voice of the customer to create innovative strategies that deliver measurable competitive advantages. In her role, she has led the reinvention of the Marriott Rewards program for millennials, the creation of The Ritz-Carlton Rewards program and the introduction of No Blackout Dates for Marriott Rewards. 

In her 10+ years with Marriott, Lorch has also held roles in hotel development and owner/franchisee communications. She lived in Asia on special assignment for Marriott, where she honed her international and emerging- market expertise. Her efforts in Asia led to an 85% growth in Chinese Marriott Rewards members in one year. Prior to joining Marriott, Lorch worked for Intel Corp. and PriceWaterhouseCoopers. She earned her bachelor’s degree in professional writing with a focus on user experience from Carnegie Mellon University, and her MBA from Vanderbilt University. Lorch considers Washington, D.C. home, but you will frequently find her exploring far-off corners of the world.

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Caroline Larson

Caroline Larson is the director of customer engagement and loyalty at Caribou Coffee, one of the leading branded coffee companies in the United States, based in Minneapolis, Minnesota. She is responsible for the care and watering of the Caribou Perks loyalty program that debuted in early 2014, as well as gift cards and the recent Caribou Coffee app. Prior to her position at Caribou Coffee, Larson held various positions within the loyalty and interactive world, most recently for the last 14 years at Carlson Hotels Worldwide. As the director of loyalty for Carlson Hotels’ Club Carlson, Larson re-launched the program (twice) and provided overall loyalty strategies for more than 1,000 hotels worldwide. Larson has a degree in advertising from the University of Wisconsin – Eau Claire and continues to strive to be a lifelong learner. She and her husband keep busy outside of work by attempting to keep up with their two children and a needy golden retriever.

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Mike Scafidi

As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi heads marketing technology with a focus to create more relevant connections between brands and consumers. He manages digital marketing platforms including Pepsi’s global publish platform Pulse. In addition to brand and customer digital marketing programs and promotions, Mike leads PepsiCo’s marketing data platforms including DMP, CRM, email and engagement loyalty programs. He sits at the intersection of marketing and technology.

Prior to joining PepsiCo, Mike lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. His Presentation Layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences. Mike received his Bachelor of Science in Biology/Geology from the University of Rochester and holds 18 years of Digital Marketing experience.

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Dave Zychinski

As Director of Loyalty, Dave is responsible for delivering on Walgreens’ Balance® Rewards mission to reward customers for making Walgreens their health and daily living destination. He oversees day-to-day operations of Balance Rewards and leads the development of new initiatives for the program.

Dave brings expertise in developing and implementing customer driven strategies to Walgreens. Prior to joining Walgreens, he held roles in marketing strategy at PepsiCo and management consulting at Bain & Company. He holds a B.A. and a B.B.A. from the University of Notre Dame.

Mindy Heintskill

Mindy Heintskill is the Vice President of Loyalty Personalized Marketing at Walgreens. Mindy joined Walgreens in 2011 and is responsible for the Walgreens Balance Rewards loyalty program as well as  personalized marketing strategy and evolution. As part of her role, Mindy leads also insights sharing and collaboration with Walgreens’ vendor partners.  Through her experience at Walgreens, dunnhumbyUSA, and Kimberly-Clark, Mindy has over 15 years of experience working with retailers and CPGs to leverage customer data to influence marketing and merchandising strategies.  Mindy has an MBA in Marketing from University of Cincinnati.

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Todd Gulbransen

Todd Gulbransen is the Loyalty & CRM Manager, North America for Shell. With more than 20 years of retail experience, Gulbransen began his career in consumer packaged goods, where he was introduced to Shell. He joined Shell 13 years ago and has held positions in North America and globally within loyalty, payment and convenience retail. Gulbransen has been a leader for more than a decade in the loyalty and customer relationship management space; in his current role, he is responsible for defining the customer loyalty strategy that builds affinity to the Shell brand through its loyalty and CRM programs in both the U.S. and Canada, including Fuel Rewards and the AIR MILES Reward Program. Gulbransen’s priority is creating a culture based on data-driven marketing, with Shell putting the consumer at the center of everything it does.

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Aron Locsei

As General Manager of the North American division of BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers headquartered in Europe, Aron is overseeing the organization’s expansion into North America. Drawing on his background in the Loyalty and CPG industry, Aron helps leading high-frequency retailers across North America increase their shoppers’ basket size and frequency of visits using BrandLoyalty’s proven promotion loyalty programs targeted incentives.

Prior to assuming the new role of General Manager, North America, Aron held the position of General Manager of the Hungary division of BrandLoyalty.

Before joining BrandLoyalty, Aron held several roles at Unilever supporting their trade marketing and brand management.

Aron speaks English, German, Dutch and Hungarian.

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Jeff Berry

As research director at COLLOQUY, Jeff manages research initiatives in North America and internationally. With more than 15 years of experience in loyalty marketing, analytics and customer engagement, Jeff manages and directs the development of LoyaltyOne’s thought leadership content including research and best practices for global loyalty marketers. Jeff’s background in client management, business development and consulting in both the B2B and B2C spaces make him an expert who has experience in the theory and practice of loyalty marketing.

Jeff originally joined LoyaltyOne, COLLOQUY's parent company, in 1999 and held a number of positions managing relationships for the AIR MILES Reward Program with clients such as American Express, Bank of Montreal and Rexall. In 2006, Jeff left LoyaltyOne for a position as the head of Loyalty and Database Marketing at Fairmont Hotels, where he helped institute the structure and discipline of a customer management strategy and leveraged data and analytics to drive customer engagement and profitability. He also spent three years successfully developing a small research and consulting operation focused on helping Fortune 500 companies market and sell to small businesses. The business was sold in 2008 to the Corporate Executive Board, and Jeff became the GM and SVP of the Canadian operation.

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Dennis Armbruster

As Vice President, Dennis leads the development of innovative, analytics-driven loyalty strategies for clients throughout North America. He has more than two decades of consulting experience in the retail, financial, airline, hospitality, telecommunications and pharmaceutical sectors and is an expert in CRM and customer-centric strategy, operation and implementation. Dennis draws from his extensive background to direct a team of internationally recognized practitioners working with companies across the business spectrum, including Walgreens, Hertz, Best Buy, Canadian Tire, Tim Horton’s, Kellogg’s, Saks Fifth Avenue and Visa International.

By looking at loyalty from an enterprise-wide perspective, Dennis helps cultivate LoyaltyOne’s leadership in sophisticated analytics, financial modeling and concept innovation to develop breakthrough initiatives in customer strategy and experience design. The solutions Dennis and his team deliver are grounded in deep consumer insights and custom-tailored to create new economic opportunities.

In addition to his role as Vice President of LoyaltyOne Consulting, Dennis is also COLLOQUY’s Editor-at-Large where he oversees the editorial direction of the COLLOQUY’s resources devoted to the global loyalty-marketing industry.

Prior to his role at LoyaltyOne, Dennis developed his loyalty marketing acumen with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. Dennis is also a former Partner at Peppers and Rogers Group. Most recently, he was Vice President and General Manager of Business Development for Lifetouch Inc., where he guided the photography company’s rapid retail expansion across the U.S.

Dennis also currently sits on the board of the Direct Marketing Educational Foundation called ‘MarketingEDGE,’ which works to educate, develop, grow and employ students in the field of marketing.

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Graeme McVie

As Vice President of Business Development for Precima, a leading retail analytics solution owned by LoyaltyOne, Graeme leads the customer-centric merchandising, marketing and loyalty business development efforts across North America. Drawing on over two decades of consulting, Software-as-a-Service (SaaS) and analytics experience, Graeme has a proven track record of helping retailer and manufacturer clients drive improved sales and profits through insight-driven, customer-centric strategies and solutions.

Prior to joining LoyaltyOne in 2012, Graeme held the position of Senior Vice President of Sales at Symphony Analytics. In this role, he delivered pricing, sales and marketing strategies and SaaS solutions for many leading consumer packaged goods (CPG) manufacturers. Graeme has also assumed several other senior level roles including Senior Vice President at Applied Predictive Technologies and Vice President, Strategic Alliances at DemandTec where he worked with a number of the largest retailers in North America. Graeme started his career as a consultant at Bain & Company, an industry leading strategy consulting firm.

An engaging speaker, Graeme regularly presents at industry events and has been featured in media outlets across North America. He received his M.Eng with distinction, in Engineering from the University of Strathclyde in Scotland.

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Paula Courtney

A passionate change agent and entrepreneur, Paula Courtney believes that organizations remain competitive and profitable when they are brilliant at the basics of service delivery.

As president of the Verde Group, a research consultancy specializing in helping companies improve customer retention, Courtney leads the development of research methods to help companies link customer and employee experiences to financial outcomes. The Verde Group’s Canadian and U.S. retail studies have been published globally in more than 35 publications, including Business Week, Bloomberg News, The Wall Street Journal and Fortune. A frequent conference presenter, Courtney has delivered keynote presentations for various industry and professional associations and is a regular guest lecturer at the Wharton School of the University of Pennsylvania.

Courtney holds a bachelor’s degree in psychology and a post-graduate certification in personnel and industrial relations (CPIR) from the University of Toronto. She is fluent in French, Spanish and Portuguese.

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Diana Lewis

As the strategy leader for the Retail Sector and Loyalty at Epsilon, Diana focuses on developing integrated customer experience strategies for clients. She has more than two decades of retail and loyalty experience and is an expert in influencing consumer behavior.  Diana works collaboratively with her client services teams, analytic resources, and agency partners to design, develop, and implement effective customer experience strategies.  She provides thought leadership to clients and taps into the appropriate resources at Epsilon to help clients make the connections that bond people to their brand.  

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John Bartold

John Bartold is Senior Vice-President, L|CX at Epsilon and a leading authority on customer experience, brand authenticity and loyalty marketing initiatives. Combining strategic, multidisciplinary insight and thought leadership with 25+ years experience, John helps brands to build reciprocal, sustainable relationships with their customers.

Based in Boston, MA, John tweets about all things brand and CX in real-time @jbartold and blogs about the rapid evolution of marketing to an all-encompassing, highly personalized customer experience.

As a contributing editor for COLLOQUY and Loyalty360, John is a frequently requested speaker on the subjects of marketing and management at conferences globally. He works with some of the leading brands you know, including: Walgreens, Dunkin Brands, Best Buy, Wells Fargo, BP, La Quinta and JC Penney.

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