Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

COLLOQUY Webinar: The New Champion Customers: Measuring Word-of-Mouth Activity Among Reward Program Members



All of the tools required to cultivate and encourage ongoing, profitable customer WOM activity exist within the loyalty marketing database. Loyalty marketers should find the Champions buried within their program memberships, and build relationships with them that reward them for positive WOM activity. Without diligent effort to uncover these consumers, potential WOM benefits go unrealized. Surveys can help, but actual tracking and measurement of WOM behavior is more meaningful. All loyalty marketers should design, enable, operate and track specific WOM behavior mechanisms within their customer databases. Few, if any, are doing this today. Tomorrow, such activity will be a prerequisite to success. Join us in for a webinar in which we discuss the results of our survey of 3,610 U.S. and 3,583 Canadian consumers, subdivided into specific demographic segments and by specific WOM behaviors. Date: March 5, 2009 Time: 1 PM EST A Virtual Webinar — on your PC Price: FREE! Along with the publication of our new White Paper, TalkTalk: The New Champion Customers Measuring Word-of-Mouth Activity Among Reward Program Members, COLLOQUY will reveal the results of our recent customer survey. The Webinar — March 5, 2009 at 1:00 PM EST — will be hosted by COLLOQUY Partner Kelly Hlavinka and Editorial Director Rick Ferguson. Click here to download the White Paper — Subscribers only. Not a subscriber? Click here.
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