Colloquy

NETWORK PARTNER

SoundBite Communications, Inc.
Platinum Level

Corporate Headquarters
SoundBite Communications, Inc.
22 Crosby Drive
Bedford, MA 01730

Telephone: 1.877.SoundBite
Website: www.soundbite.com

About SoundBite Communications, Inc.
SoundBite Communications is a leading provider of on-demand, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships.

SoundBite helps organizations grow and retain loyal customers and increase spending and purchase frequency through personalized, interactive voice, text and email communications that lead to repeat business and revenue growth.  Our clients include top issuing banks, retailers, telecommunications companies, pharmacies, and more.

Visit www.SoundBite.com for more information.

 

Mark Friedman

About Mark Friedman - Chief Marketing & Business Development Officer

Mark Friedman leads SoundBite’s expansion into new markets and product offerings that leverage the unprecedented and dramatic changes in consumer communications preferences. Mark has more than 20 years’ experience in marketing, sales and business development positions with leading companies such as IBM, Lotus Development, Epoch Systems/EMC and Dragon Systems.

As vice president for Worldwide Marketing at Kenan Systems (acquired by Lucent in 1999), Mark played a major role in boosting the company’s sales from $20 million to $1.1 billion. Most recently, Mark served as CEO of Peppercoin, a provider of card-based merchant loyalty programs (acquired by Chockstone, Inc. in 2007).

Mark holds a Systems Science Engineering degree from the University of Pennsylvania, a B.S. in Finance from the Wharton School of the University of Pennsylvania, and an MBA from the MIT Sloan School of Management.

 

Publications

• Signal-to-Noise Ratio: Building Multi-Dimensional Relevance in an Age of Communication Clutter

 

Recent SoundBite Press Releases/News

• SoundBite Communications and COLLOQUY Outline Three Cornerstones for Preference-Based Loyalty Program Communications
• SoundBite Communications Recognized as “Best in Class” for Client Satisfaction and Loyalty 
• New Survey Reveals One Out of Two Consumers Feel Like Prisoners in their Own Homes Due To Long Service Windows
  
• SoundBite Communications and TSYS Team Up to Help Financial Institutions Improve Customer Communications
  
• SoundBite Smart Sounds Delivers Personalized Voice Messaging Scripts for Consumer-Facing Organizations
• SoundBite Communications Acquires SmartReply, a Mobile Marketing Pioneer

 

SoundBite Communications in the News

• Overcoming the Pitfalls of Loyalty Reward Programs through Proactive Communications – CRMxchange
  
• Overcoming Five Pitfalls of Loyalty Reward Programs – MediaPost
  
• Pitfalls of Loyalty Marketing - Why Retailers are Losing Millions - Contact Professional
  
• Putting the “Loyalty” Back into Loyalty Programs- 1to1 Media
  
• Reclaim the Value of Loyalty - Retail Merchandiser

 

Follow SoundBite (/soundbitecomm)

From The COLLOQUY Website:

1) Holiday shoppers will rely on program rewards this year