About Philip Sugar
As CEO, Mr. Sugar leads Smart Button Associates efforts to become the
premier provider of loyalty systems for the retail, travel, sports,
entertainment and leisure industries. In addition; Mr. Sugar oversees the
strategic development and implementation of both sales and marketing
functions for the company.
Since joining Smart Button in 1998, the firm has grown to supply loyalty
marketing solutions to over 75% of the North American pari-mutuel
venues, several Las Vegas casinos, professional sports teams, NCAA
college athletics, retail establishments, restaurants and travel. Clients
include KOA (Kampgrounds of America), the Oakland Raiders, Los
Angeles Sparks, Arizona Diamondbacks, Churchill Downs, the Palms
Casino Resort and George Mason University.
Philip has extensive start up and management experience with a variety of
software companies that include EnviroMetrics, National Data Systems/
MDI and Essential Technologies. He also sits on the board of other
emerging technology companies such as Return Central.
Prior to arriving at Smart Button, Philip served as the CFO of EnviroMetrics
Corporation where he built a successful sales and marketing infrastructure
which doubled and then tripled sales in 1994 and 1995. As the company
grew (#125 on the Inc. 500), Mr. Sugar’s responsibilities shifted from sales
and marketing to include finance and operations.
During his time at National Business Systems/MDI, Philip held the position
of Director of Sales and Marketing. He was responsible for evaluating,
managing and directing the bottom quintile of software companies owned
by large software companies. Responsible for Medical Data, a publisher
of medical equipment information and introduced a CD-ROM product that
doubled sales for the group.
Mr. Sugar has been a featured speaker on the topic of loyalty marketing at
several conferences including: the Customer Loyalty Summit, the National
Sports Forum, INTIX, PACnet and the University of Kentucky Sports
Marketing Academy. He has also been quoted as an expert source in
publications such as CRM Magazine, DM News, Restaurant News and the
Sports Business Journal.
As a graduate of the University of Pennsylvania is Management and
Technology Program, Mr. Sugar receives both a Bachelor Science in
Economics from Wharton School of Business; and a Bachelor of Applied
Science in Engineering from the Moore School of Engineering.
About SmartButton
Smart Button is a leading developer of loyalty marketing solutions and rewards programs for the retail, sports, entertainment and leisure industries. Smart Button’s on-demand, web-based loyalty platform helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively.
The loyalty platform enables clients to capture, track and profile in-depth information about their customer across multiple transactions and touch points and provides comprehensive insight into valuable information that can help clients build one-to-one relationships with their patrons.
Smart Button has been helping organizations achieve their business goals by creating a revolutionary rewards network that in turn helps with customer acquisition, customer retention and increased profits. Since its inception in 1994, Smart Button has quickly become an industry leader in the development and implementation of affordable loyalty marketing solutions and rewards programs for clients in the sports, entertainment, leisure, gaming and retail industries Clients include Kampgrounds of America, Inc. (KOA), Oakland Raiders, San Diego Padres, Arizona Diamondbacks, Mike’s Famous Harley-Davidson, Churchill Downs, the Los Angeles Sparks and George Mason University.
Our loyalty solution has been embraced by business leaders in a variety of competitive industries that recognize the value of customer retention versus the cost of customer acquisition. Smart Button's roots lie in the Gaming and Pari-mutuel markets, where the value of identifying and rewarding members has long been both understood and actively managed, but our skill and abilities enable us to be much more dynamic and versatile than a single industry provider. We can build a customer loyalty solution for any business in any industry; and we can do it faster than the competition.
The value that Smart Button delivers for all of our clients remains consistent - our Loyalty Platform, backed by superior service and industry expertise, delivers extraordinary capabilities at a predictable and affordable cost with a high degree of reliability, incredible expedition and proficiency. We know you'll immediately see the benefits of membership marketing as soon as you see our loyalty solution in action.
