Colloquy

Network Partner

Smart Button
Gold Level

Corporate Headquarters
300 Creek View Road
Suite 202
Newark, DE 19711
302.283.0200
800.611.2265

www.smartbutton.com

 

Philip Sugar

About Philip Sugar
As CEO, Mr. Sugar leads Smart Button Associates efforts to become the premier provider of loyalty systems for the retail, travel, sports, entertainment and leisure industries. In addition; Mr. Sugar oversees the strategic development and implementation of both sales and marketing functions for the company.

Since joining Smart Button in 1998, the firm has grown to supply loyalty marketing solutions to over 75% of the North American pari-mutuel venues, several Las Vegas casinos, professional sports teams, NCAA college athletics, retail establishments, restaurants and travel. Clients include KOA (Kampgrounds of America), the Oakland Raiders, Los Angeles Sparks, Arizona Diamondbacks, Churchill Downs, the Palms Casino Resort and George Mason University.

Philip has extensive start up and management experience with a variety of software companies that include EnviroMetrics, National Data Systems/ MDI and Essential Technologies. He also sits on the board of other emerging technology companies such as Return Central.

Prior to arriving at Smart Button, Philip served as the CFO of EnviroMetrics Corporation where he built a successful sales and marketing infrastructure which doubled and then tripled sales in 1994 and 1995. As the company grew (#125 on the Inc. 500), Mr. Sugar’s responsibilities shifted from sales and marketing to include finance and operations.

During his time at National Business Systems/MDI, Philip held the position of Director of Sales and Marketing. He was responsible for evaluating, managing and directing the bottom quintile of software companies owned by large software companies. Responsible for Medical Data, a publisher of medical equipment information and introduced a CD-ROM product that doubled sales for the group.

Mr. Sugar has been a featured speaker on the topic of loyalty marketing at several conferences including: the Customer Loyalty Summit, the National Sports Forum, INTIX, PACnet and the University of Kentucky Sports Marketing Academy. He has also been quoted as an expert source in publications such as CRM Magazine, DM News, Restaurant News and the
Sports Business Journal.

As a graduate of the University of Pennsylvania is Management and Technology Program, Mr. Sugar receives both a Bachelor Science in Economics from Wharton School of Business; and a Bachelor of Applied Science in Engineering from the Moore School of Engineering.

 

About Smart Button

Smart Button is a leading developer of loyalty marketing solutions and rewards programs for the retail, sports, entertainment and leisure industries. For over 17 years, Smart Button has worked with clients in many different vertical industries including retail, hospitality, sports, leisure and some of the most innovative leaders in the gaming industry.

The Smart Button Loyalty Platform (SBLP) is a web-based loyalty technology platform that provides you with the business logic and technology required for implementing and managing a successful loyalty and rewards program. SBLP is a turnkey loyalty platform built on industry best practices for channel management, suitable for any business size. It is scaled to suit the complex requirements of large enterprise organizations, offering out-of-the-box functionality.

The loyalty platform enables you to capture, track and profile in-depth information about your customer across multiple transactions and touch points. Smart Button’s on-demand, web-based loyalty platform helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively.

According to the Aberdeen Group: “SBLP is robust and configurable for several retail, entertainment, and other service industry environments. Smart Button’s solution has an effective workflow involving all the elements of a loyalty program: planning, implementation, evaluation and analysis.”

Features of the SBLP include: Segmentation and Grouping, Social Media Features (Facebook, Twitter, YouTube), Data Management, CRM, Targeted Coupons, POS Promotions, Refer-A-Friend, Clienteling, Web Services Interface, Online Rewards Store, Analytics, Client-Driven Blog, Product Code Promotions, Surveys, Online Enrollment, Campaign Management, 24-Hour Customer Access via Web Site Portal and more.

Since its inception in 1994, Smart Button has quickly become an industry leader in the development and implementation of affordable loyalty marketing solutions and rewards programs for clients in the sports, entertainment, leisure, gaming and retail industries. Clients include Hot Topic, Kampgrounds of America, Inc. (KOA), Oakland Raiders, San Diego Padres, Los Angeles Sparks, the Wilmington Riverfront, George Mason University and the Washington Redskins. In fact, Smart Button is one of the few companies trusted enough to work in the casino environment with clients such as Palms Casino Resort, Churchill Downs, Hard Rock Casino, Boyd Gaming (Gold Coast Hotel and Casino, The Orleans Hotel and Casino, Sam’s Town Hotel and Gambling Hall and Suncoast Casino), the Big M Resort Spa and Casino, multiple Magna Entertainment properties, NYRA and more.

Our loyalty solution has been embraced by business leaders in a variety of competitive industries that recognize the value of customer retention versus the cost of customer acquisition. The value that Smart Button delivers for all of our clients remains consistent – the Smart Button Loyalty Platform, backed by superior service and industry expertise, delivers extraordinary capabilities at a predictable and affordable cost with a high degree of reliability, incredible expedition and proficiency. Our focus is exclusively on loyalty and how we can reliably deliver great technology to help our customers acquire, retain, and grow their members and revenue.

Whether it is enrollment, customer activation, customer retention, maximize wallet share of customer or customer reactivation; the motive remains the same for you - invest in your customers, build relationships and drive revenue back you your organization. At Smart Button, we understand what it takes to achieve these goals and provide you with the features needed to accomplish this every step of the way.

Smart Button is headquartered in Newark, DE.

www.smartbutton.com

Smart Button Press Releases

Smart Button Loyalty Platform Expands Functionality with Social Media Features

 

Related News Items

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Smart Button in the news:

1) Hammer Time

2) Value Exchange Marketing

3) COLLOQUY Sells Out

4) KOA launches camping rewards program