Customer Loyalty Solutions Sdn Bhd
Suite 2A-16-2, Block 2,
Level 16, Plaza Sentral,
Jalan Stesen Sentral 5,
Kuala Lumpur Sentral,
50470 Kuala Lumpur.
Tel : 603-27730773
Fax : 603-22833909 (General) www.cls.com.my nyang@aim-net.com.my shawntan@cls.com.my
Nyang Koon Seng
About CLS
Incepted in 2003, CLS is a leading consulting company, which provides total,
integrated loyalty marketing solutions. Committed to delivering innovation to
nurture life long relationship between the organization and its customers, CLS
collaborates with its clients to help them realize their objectives and create
tangible value. With deep industry expertise, comprehensive range of proprietary
enterprise solutions, a dedicated call centre, procurement & fulfillment
capabilities and proven experience in consulting. CLS helps companies to bridge
the gap between “information about customers’ and ‘marketing
to customers’ by converting transactional data to interactive and actionable
solutions to enhance their customer loyalty. Today, CLS manages loyalty programs
for various local and multinational companies including L’Oreal Malaysia
Sdn Bhd, American Home Assurance Company Malaysia, Kao (Malaysia) Sdn Bhd and
F&N Coca Cola (Malaysia) Sdn Bhd; and supports loyalty programs.
About Nyang Koon Seng
As the Chief Executive Officer of Customer Loyalty Solutions Sdn Bhd, Mr. Nyang
is responsible for setting and spearheading the company’s strategic business
direction and developing new business markets across the region. He also and
serves as an international Contributing Editor to COLLOQUY, a magazine and web
site that report exclusively on loyalty marketing programs around the globe.
Mr. Nyang has over 20 years of extensive experience in strategic management
in with expertse in business strategy, marketing and operations, manufacturing
and quality control.
In 1998, Mr. Nyang entered the loyalty solutions industry by launching MoreRewards
Singapore followed by RealRewards Malaysia in 2001, one of the region’s
most recognized leader in coalition loyalty marketing.
An enterprising and insightful leader, Mr. Nyang has in-depth understanding
of the market demands and business dynamics of customer relationship management
(CRM.) He is charting new trends in the loyalty services market by developing
new business analytical models, annd providing organizations with critical business
strategies supported by the latest technology solutions that enable companies
to better understand their customers.
Mr. Nyang holds an Honors Degree in Mechanical Engineering and a Master Degree
in Industrial Engineering and Statistics from National University of Singapore
(NUS).
