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Epsilon


Headquarters (Dallas):
4301 Regent Boulevard
Irving, TX 75063
Tel: 800.309.0505 | 972.582.9600
Fax: 972.582.9700

www.epsilon.com


Lynne Mysliwiec

About Lynne Mysliwiec, Vice President, Analytic Consulting

Lynne Mysliwiec is a Vice President in the Analytic Consulting Group with more than 20 years of experience in marketing analytics in a wide range of vertical industries. Her responsibilities include strategic consulting on marketing and loyalty program best practices, design and deployment of marketing analytics, sales force optimization, measuring marketing efficiency, predictive modeling, segmentation and campaign test design. Lynne specializes in the technology, insurance, and financial services vertical industries, and heads the loyalty program analytics function.

Prior work experience:
Prior to joining Epsilon in July of 1995 as a Senior Analytic Consultant, Lynne worked at Prudential Insurance. Additional prior work experience includes analysis and market research positions at Dun & Bradstreet, R.L. Polk, and Company, and FTD. Lynne also spent 2 years as an economic analyst at Chase Econometrics, where she provided macroeconometric forecasts for OECD countries as well as currency and commodity price forecasts.

Academic background:
Lynne holds a B.A. in Economics with a minor in Mathematics from Bryn Mawr College. She has completed 1/3 of the coursework for an MBA in Marketing at the University of Michigan School of Business Administration. Lynne has been published in several industry periodicals.

 

John Bartold

About John Bartold, Vice President, Loyalty Solutions, Strategic Database Marketing Services

John Bartold is Epsilon’s Vice President, Loyalty Solutions with responsibility for the development and evolution of loyalty-marketing programs for Fortune 500 companies. He specializes in develop marketing initiatives to build relationships and alter customer behavior to increase profits and reduce churn. Additionally, John serves as a Contributing Editor to COLLOQUY®.

John is a frequently requested speaker on the subject of marketing and management at conferences around the US. He also serves as a faculty member for the highly popular Loyalty Marketing Workshop offered throughout the USA by the Direct Marketing Association and COLLOQUY®.

John began his career with Maritz, Inc., a market research and performance incentive firm, where he held senior account management and creative director positions over the course of 22 years. He holds a B.A. in Media and a B.A. in Management from Webster University in St. Louis, MO.

 

Recent Epsilon Press Releases

Epsilon Signs 19 New Email Clients in Q1 2009

Epsilon Launches Epsilon Targeting

 

Epsilon in the News

1) The Profitably Engaged Customer

2) A Measure of Engagement

3) Playing the Cards Right

4) Earning Peanuts From Peanuts

5) CMO Council study says clutter indistuguishable from ads

6) COLLOQUY Editorial Director Rick Ferguson pens bill of rights to protect rewards credit cardholders

7) What, Me Worry?

8) A Pound of Cure

9) Fire Insurance

10) CPG emails positively influence customer purchasing decisions


Current Articles

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Transformers

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Karmic Loyalty

Dennis Armbruster

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High Noon

Kelly Hlavinka

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The Perils of Pauline

Colleen Becker and Dan Ribolzi

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After the Rains

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Oscar Ceremonies

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The Promise of India

Kelly Hlavinka

15th Annual Cards Asia 2010

4/19/2010

The COLLOQUY Retail Loyalty Index: Consumer Behavior After the Economic Storm

4/22/2010


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