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Starwood Preferred Guest launches richest
elite traveler benefits in history
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Starwood Hotels & Resorts Worldwide, Inc. has announced new benefits that make its award winning loyalty program Starwood Preferred Guest (SPG) the richest elite program in the industry. The more SPG Members stay, the more choices are available and the more personalized the benefits become with standouts like lifetime status, first-of-its-kind 24-hour check-in and a dedicated Starwood ambassador who provides one-on-one service to uniquely tailor the guest experience. |
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Spirit's "DOT Unintended Consequences Fee": inspiring more unintended consequences than envisioned? |
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Spirit Airlines has begun charging what they call a "Department of Transportation Unintended Consequences Fee" in response to a recent regulation. The new DOT regulation allows passengers to change flights within 24 hours of booking without paying a penalty. |
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| FACEBOOK TOPS SOCIAL NETWORKING IN BRAZIL |
| by Jim Sullivan |
As COLLOQUY has been publishing our research on loyalty around the world (two Cross-Cultural white papers and one on India, with additional coverage on Brazil to come) we took note of the news from comScore that Facebook has taken over the top position in the Brazilian social networking market after a very successful 2011. |
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| BACON BECKONS, IN A WHOLE NEW WAY |
| by Bill Brohaugh |
Nothing could make me more loyal to the food that we rarely call ambrosia, even though it is that. We use a more mundane name: bacon. Or, more accurately, we speak of it as bacon-mmmmmm, because the word is always followed by that little verbal swoon of appreciation at the end. |
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| FREEDOM: PERHAPS THE ULTIMATE ASPIRATIONAL REWARD |
| by Bill Brohaugh |
This week, as I was reminded by The Weekly Flyer on the BoardingArea blog, is the final week that filmmaker/traveler Gabriel Leigh is accepting donation pledges to help fund a feature film about frequent flyers - specifically, those so passionate about earning and redeeming them that they play the system like a finely-tuned violin. |
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| HELPING YOUR SEGMENTATION SOAR |
| by Phaedra Hise |
If, like me, you are a pilot, then I probably already have you hooked into reading this blog post - that is the power of this segment’s connection to its niche. But don’t worry, if you are a white-knuckler working in financial services, the aviation industry’s newest loyalty program has a few tips for you as well. |
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BP UNVEILS MARKETING PLAN TO REVITALIZE BRAND AND OFFER MORE COMPELLING REWARD PROGRAM
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| 02.02.2012 |
| BP Products North America Inc. will make a $500-million investment in its U.S. retail brand over the next two years. At the foundation of its marketing plan is a distinctive fuel offer, improved customer experience and a more compelling loyalty rewards program. |
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UK: HERTZ GOLD PLUS REWARDS CUSTOMER LOYALTY WITH WEEKEND REWARDS DAY BONUS POINTS PROMOTION IN 9 EUROPEAN COUNTRIES
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| 02.02.2012 |
| Hertz has launched a Hertz Gold Plus Rewards promotion to provide Hertz #1 Club Gold Members in 9 European countries with 800 Bonus Reward Points for a Weekend Rewards Day (free time and mileage for a weekend day's rental) when they register on goldplus.hertz.co.uk from February 1st to April 30, 2012. |
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STARWOOD SURVEY COMMISSIONED TO CELEBRATE LAUNCH OF NEW LIFE-TIME STATUS FOR ELITE MEMBERS
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| 02.01.2012 |
| It may no longer be a stretch to say travelers are married to their frequent traveler programs. In fact, 73 percent of travelers would choose loyalty-program benefits over a spouse if they could take just one on the road, according to an eye-opening survey of nearly 10,000 globetrotters released by Starwood Preferred Guest (SPG). |
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| COCA-COLA URGES AFRICAN AMERICANS TO “PAY IT FORWARD” THIS BLACK HISTORY MONTH AND BEYOND |
| 02.02.2012 |
| Grammy Award-winner and philanthropist Ne-Yo, fashion designer Tracy Reese and Essence president Michelle Ebanks are joining Coca-Cola in a refreshing new Black History Month program urging African Americans to “pay it forward” to the next generation. |
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| LOYALTY LANDSCAPE: SMITHFIELD LAUNCHES, UPGRADE TO A BETTER BACON AND WIN SWEEPSTAKES |
| 01.31.2012 |
Smithfield's "Upgrade to a Better Bacon and Win" sweepstakes allows consumers who purchase specially-marked packages of Smithfield bacon now through April 1, to win one of many prizes, including a $10,000 Caribbean vacation, a $5,000 kitchen upgrade and daily instant win prizes.
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| MIDDLE EAST: LE MERIDIEN AMMAN LAUNCHES ITS ELITE CARD LOYALTY PROGRAM |
| 02.02.2012 |
Stemming from Le Meridien Amman's desire to create a memorable and distinguished dining experience, Le Meridien Amman has recently launched its Elite Card granting its holders the privilege of special offers and additional values in all six restaurants, rooms, meeting rooms, and its Health Club and Spa.
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| REGAL ENTERTAINMENT GROUP ANNOUNCES “RED CARPET DREAMS SWEEPSTAKES” FOR A TRIP TO THE 2013 OSCARS FOR REGAL CROWN CLUB MEMBERS |
| 02.02.2012 |
Regal Entertainment Group, a leading motion picture exhibitor has announced its “Red Carpet Dreams Sweepstakes” in which loyal moviegoers have the extraordinary opportunity to win a trip to L.A. to view the Red Carpet Arrivals at the 2013 Oscars. Regal Crown Club members are entered for their chance to win the trip by attending Oscar nominated films at any Regal Entertainment Group theatre nationwide.
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| AMERICA CALLS ‘HEADS’ FOR SUPER BOWL XLVI COIN TOSS AND CHANCE FOR FREE PAPA JOHN’S PIZZA |
| 02.02.2012 |
Papa John’s, the Official Pizza Sponsor of the NFL, has announced that America has called “heads” in Papa John’s Super Bowl XLVI Coin Toss Experience. With America’s call, the millions of fans enrolled in the company’s Papa Rewards customer loyalty program will receive a free large one-topping pizza and 2-liter Pepsi MAX if the coin toss in Super Bowl XLVI lands on “heads.”
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| PENFED ANNOUNCES PREMIUM TRAVEL REWARDS AMERICAN EXPRESS CARD MEMBERS TO EARN 3 POINTS ON ALL DINING PURCHASES |
| 02.02.2012 |
Pentagon Federal Credit Union (PenFed) has announced that beginning February 1, 2012; all Cardmembers who use the PenFed Premium Travel Rewards American Express Card will earn 3 points per dollar spent on all their dining purchases, instead of 1 point.
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| DISCOVER'S CASHBACK BONUS REDEMPTION CONTINUES TO TREND UPWARD; COMPANY ENHANCES 2012 CASHBACK BONUS PROGRAM |
| 02.02.2012 |
Discover cardmembers redeeming their Cashback Bonus rewards continued to trend upward in 2011, with the company citing a 20 percent increase over 2010. Both online and mobile redemptions also grew in popularity as 73 percent of cardmembers redeemed this way in 2011.
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| INDIA: HSBC AND MAKEMYTRIP LAUNCH CO-BRANDED CREDIT CARD |
| 01.31.2012 |
The Hongkong and Shanghai Banking Corporation Limited (HSBC) in collaboration with travel portal- MakeMyTrip have announced the launch of HSBC- MakeMyTrip Credit Card.
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| MASTERCARD INTRODUCES U.S. ROADMAP TO ENABLE NEXT GENERATION OF ELECTRONIC PAYMENTS |
| 01.31.2012 |
| MasterCard has introduced a comprehensive roadmap focused on advancing the U.S. electronic payments system. |
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| NEW E-MILES MEMBERS NOW HAVE GIFT CARD REWARD OPTIONS |
| 01.31.2012 |
e-Miles, an advertising channel that engages customers with relevant advertiser messages, has announced that new members can choose to redeem the e-Miles currency they earn for watching, reading and responding to targeted advertising for Amazon.com Gift Cards.
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| MYECHAIN, IPHONE APP FOR LOYALTY CARDS EXPANDS FEATURES |
| 01.30.2012 |
MyEchain, a loyalty card app for the iPhone, iPad, and iPod has released an update for their rewards card app on the Apple App Store.
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| WORLD TRAVEL HOLDINGS PARTNERS WITH SPIRIT AIRLINES FOR CRUISE PROGRAM |
| 01.31.2012 |
World Travel Holdings, Inc. (WTH), together with Spirit Airlines have announced the launch of an exclusive partnership to provide the cruise program, Spirit Cruises, created for Spirit Airlines customers.
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| ALITALIA MILLEMIGLIA MEMBERS NOW EARN MILES AT THE NEW MILLEMIGLIA MALL |
| 01.30.2012 |
Points.com is increasing earning opportunities for members of the Alitalia MilleMiglia program, with MilleMiglia Mall, the airline’s new online shopping mall. Program members will now earn extra miles for their everyday purchases, when shopping for hundreds of their favorite brands at www.millemigliamall.com.
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