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COLLOQUY SURVEY REQUEST |
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| COLLOQUY and our sister company ICOM are conducting a short (3 question) survey about research that companies conduct before deploying marketing campaigns for their brands.
The results of the survey will be shared with respondents, and one lucky respondent will win a complimentary admission to the COLLOQUY Loyalty Summit being held in Key Biscayne, Florida this September. (Admission only, travel and hotel not included.)
You must complete the survey by end-of-day Friday, August 22 to be eligible for the complimentary Summit admission |
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> TAKE THE SURVEY |
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VIRTUAL SEMINAR TO BE RESCHEDULED |
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The virtual seminar, Making the Right Choice – Determining the Optimal Loyalty Program Model for Your Company, scheduled for today, August 14th must be rescheduled due to technical difficulties.
We'll post the new date as soon as possible. We do apologize for any inconvenience.
-COLLOQUY |
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THIS WEEK'S LOYALTY NEWS: |
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ENTERTAINMENT/LEISURE |
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AND YE SHALL CALL THEM GREENSLEEVES
August 14, 2008 |
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Esquires Coffee Houses has introduced a new reusable cup sleeve for its take away drinks made from 100 per cent recycled paper in a bid to reduce waste—to ensure customers reuse their cup sleeves the company has launched a loyalty scheme.
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>READ THE STORY |
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STARBUCKS PILOTS NEW LOYALTY CARD
August 13, 2008 |
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Starbucks has unveiled a pilot program in Denver and Vancouver, British Columbia, called Starbucks Gold Card, in which customers who have registered their Starbucks cards are invited to sign up to get perks such as a free birthday drink and friends-and-family discounts.
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>READ THE STORY |
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GROCERY/CPG/FUEL RETAIL |
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CANADA: AEROPLAN TO PARTNER WITH SOBEYS IN SPECIFIC PROVINCES
August 14, 2008
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Aeroplan has announced the signing of a multi-year agreement with Sobeys that will enable members of the Aeroplan program to earn miles on purchases at Sobeys stores in certain provinces.
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>READ THE STORY |
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UKROP’S CUSTOMERS SAVE $515,000 ON FUEL
August 13, 2008 |
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Richmonders [Virginia] continue saving big on fuel purchases to the tune of more than $515,000—or an average of more than $5 per fill up—since Ukrop’s Super Markets, Inc. launched its innovative fuelperks! rewards program.
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>READ THE STORY |
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MISCELLANEOUS |
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UNDERSTANDING AND CULTIVATING LUXURY CONSUMER LOYALTY CRITICAL
August 13, 2008 |
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A new report says luxury marketers today face an increasingly resistant consumer, one who is less likely to splurge and increasingly immune to advertising focused on image and prestige.
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>READ THE STORY |
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POLITICS CAN BE REWARDING...NO REALLY
August 9, 2008 |
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John McCain supporters can earn points for "Spreading the Word," sending campaign-supplied comments to politically-minded blogs.
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>READ THE STORY |
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NEW JIFFY LUBE FLEET CARD DELIVERS CONVENIENCE TO FLEET DRIVERS
August 12, 2008 |
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Shall we call this a fleet-level private label credit card? Jiffy Lube has launched the Jiffy Lube Fleet Card, which offers fleet customers ways to streamline their Jiffy Lube preventive maintenance experience.
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>READ THE STORY |
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RETAIL |
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JCPENNEY LAUNCHES REWARDS PROGRAM
August 14, 2008 |
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J. C. Penney Company, Inc. has announced the launch of JCP Rewards, a program that allows customers to earn reward points and receive special members-only benefits by shopping with JCPenney—in-store, online at jcp.com or via catalog—each month.
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>READ THE STORY |
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VIRGIN MEGASTORES USA USING CUSTOMER LOYALTY TO BEAT ECONOMY
July 29, 2008 |
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North American Virgin Megastores has announced that its Graphicard-based Virgin Important Person (V.I.P.) loyalty program (by Visible Results) is performing above expectations.
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>READ THE STORY |
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TELECOM |
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REPORT: TELECOMS NOT USING LOYALTY TO PUSH CONTENT
August 13, 2008 |
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A survey has found that the mobile industry is not taking advantage of customer loyalty programs as a way to encourage consumers to buy more downloaded content.
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>READ THE STORY |
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TRAVEL |
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U.K.: EXPEDIA JOINS NECTAR
August 14, 2008 |
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Effective immediately, Nectar members can earn 1,000 points when booking a travel package including a flight through Expedia’s U.K. website and 200 points when booking an individual flight, hotel or car rental.
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>READ THE STORY |
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U.K.: FLYBE CELEBRATES ONE YEAR OF REWARDS4ALL
August 14, 2008 |
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Flybe has completed a year of Rewards4all program operation, and asap.co.uk says that the program has "the distinction of being one of the most munificent frequent flier programs in UK.
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>READ THE STORY |
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AMERICAN RAISES NUMBER OF MILES REQUIRED FOR FREE TRIP
August 14, 2008 |
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Beginning October 1, 2008, mileage levels will be changing for select AAdvantage award tickets and upgrade awards. The changes are applicable to American Airlines (AA) awards as well as corresponding AAdvantage participating airlines awards.
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>READ THE STORY |
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BRITISH AIRWAYS, AMERICAN AIRLINES AND IBERIA SIGN DEAL
August 14, 2008 |
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British Airways PLC, American Airlines and Spain’s Iberia SA said Thursday they have signed a joint business agreement on flights between North America and Europe.
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>READ THE STORY |
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NATIONAL CAR RENTAL RETURNS ONE-TWO-FREE INITIATIVE
July 28, 2008 |
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National Car Rental has launched its sixth annual "One-Two-Free" customer promotion for Emerald Club members, which runs until Dec. 12, 2008.
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>READ THE STORY |
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TRAVEL CLUB OFFERING TRIPLEDIP REWARDS
August 9, 1008 |
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Frequent last-minute travelers seeking vacation deals online can now earn free trips through TripleDip, a web loyalty program from the members-only LastMinuteTravel Club.
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>READ THE STORY |
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COLLOQUY JOBS BOARD |
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NEW THIS WEEK
Classmates Online - Senior Retention Manager
Ste. Michelle Wine Estates — Loyalty Marketing Analyst
Skymall — National Sales Executive
American Express - Mgr / Sr Mgr International Loyalty Analytics & Insights
CURRENT POSTINGS
BCI — VP Rewards Portfolio Manager
Entertainment Publications — VP of Sales - Corporate Marketing Solutions
Sears — Director, Customer Relationship Marketing
National Basketball Association - Manager, Team Relationship Marketing
Sears - Manager, Customer Relationship Marketing (CRM)
ULTA Salon, Cosmetics & Fragrance, Inc. — Director of Loyalty
Entertainment Publications — Key Accounts Sales Director - West Coast
Entertainment Publications — Key Accounts Sales Director - East Coast
Sears Holdings Management Corporation - Marketing Manager, Affinity Programs
Click here to view the Jobs board or to submit a posting. |
