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Citi and American Airlines announce the new
CitiBusiness/AAdvantage World MasterCard
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Providing new benefits that save money and deliver more American Airlines AAdvantage miles to small business owners, Citi and American Airlines are introducing the new CitiBusiness / AAdvantage World MasterCard.
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Millions of Shell consumers watch their fuel prices drop at pump through participation in rewards programs
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Fuel prices are top of mind for many consumers and finding ways to save at the pump continues to be a priority. That's why Shell wants to remind consumers that they can turn their everyday purchases on groceries into significant savings on high-quality fuel at participating Shell stations. |
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| NEW LOYALTY & REWARDS SUPPLEMENT IN THE TORONTO STAR |
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COLLOQUY, along with Mediaplanet Publishing, has co-produced a new supplement: "Loyalty: The Customer Experience" distributed in The Toronto Star.
In this new supplement: Using points for good—innovative reward programs; visiting Toronto's lap of luxury; connecting with consumers; Harley-Davidson's passion for customer experience; a preview of Bryan Pearson's new book, The Loyalty Leap; and the consumer demand for instant redemption. |
| DOWNLOAD THE SUPPLEMENT | PREVIOUS SUPPLEMENTS |
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| RESOLVING TO BE RELEVANT, AND RESPONSIBLE, ACROSS ALL SCREENS |
| by Bryan Pearson |
One of the most difficult challenges for organizations is achieving the kind of one-to-one relationships that fosters customer engagement, but doesn't cross what I like to call the “creepy” line. Technology provides the means to learning more about consumers and connecting with them, but it is up to us to do so in a way that is respectful and relevant. |
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OUTSTANDING ENTRIES FOR THE 2012 COLLOQUY LOYALTY AWARDS
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| by Kelly Hlavinka |
Thank you to everyone that entered or nominated a company for the 2012 COLLOQUY Loyalty Awards. We received more than one hundred entries, all wonderful and varied, for each of our award categories and many for our Master of Enterprise Loyalty. |
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STARBUCKS BOOSTS SALES AND LOYALTY WITH MOBILE PAYMENT
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| 05.16.2012 |
Starbucks makes it easy for customers to buy coffee. So easy, in fact, that they don't even need cash or a credit card. A smartphone will work just fine. To capitalize on the growing popularity of these devices, Starbucks introduced mobile payment technology in January 2011 that enables purchases with the wave of an iPhone, Android, or Blackberry
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| CIBC AND ROGERS LAUNCH FIRST JOINT MOBILE PAYMENT SOLUTION IN CANADA |
| 05.16.2012 |
The latest American Express Spending & Saving Tracker finds that summer travel will remain strong, but the consumer mindset has shifted. Almost 140 million Americans (59%) are planning a summer vacation. They expect to spend an average of $1,180 per person, on par with 2011. But, 48% seek more meaningful experiences and say they will immerse themselves in the culture and heritage of their destination.
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FANCAKE LAUNCHES REWARDS PROGRAM TO SPORTS FANS
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| 05.16.2012 |
FanCake, the live social game that rewards fans for watching sports on TV, has announced the launch of the FanCake Rewards Program, rewarding sports fans for their loyalty with sports tickets, merchandise, gift cards and more. The free iOS app becomes the first mobile application to reward sports fans for watching live sports on TV.
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CHASE FREEDOM LIFESTYLE INDEX REVEALS INCREASED SPENDING ON LEISURE ACTIVITIES, ENTERTAINMENT IN 2012
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| 05.16.2012 |
| Chase has launched the Chase Freedom Lifestyle Index, a barometer of consumer trends related to simple pleasures and special occasions based upon aggregated Chase Freedom cardmember spending data. |
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REWARDS CREDIT CARDS AS POPULAR AS EVER
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| 05.17.2012 |
Rewards credit cards are as popular today as they've ever been according to recent research from Cardbeat, a syndicated research report published by the Auriemma Consulting Group, Inc. (ACG).
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AMERICAN EXPRESS LAUNCHES MOBILE OFFER ENGINE
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| 05.15.2012 |
American Express has launched an industry first mobile offer engine that recommends and ranks relevant merchant offers in real time for US Cardmembers based on their spending history and location – a Cardmember’s “spend graph.”
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WYANDOTTE FEDERAL CREDIT UNION ANNOUNCES NEW PROGRAM
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| 05.14.2012 |
Wyandotte Federal Credit Union recently launched a new feature of their Sign-n-Score Rewards Program, called My Value Center. The Sign-n-Score My Value Center feature of their loyalty program provides members with the opportunity to get coupons online in addition to other consumer value-oriented features all through the rewards website that also provides members with deals, discounts, and coupons.
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| OVER HALF OF AMERICAN SUMMER TRAVELERS WOULD SPEND BONUS DOLLARS ON GAS OR DINING |
| 05.16.2012 |
| According to a recent survey conducted online by Harris Interactive on behalf of Choice Hotels among over 2,100 U.S adults, over four-in-five (87%) of Americans planning to travel for leisure this summer report that if they had an extra $50 to spend on their vacation, they'd be most likely to spend it on gas (31%), dining (25%), entertainment (21%), or retail shopping purchases on their trip (10%). |
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| GROUPON REWARDS LAUNCHES NATIONWIDE |
| 05.14.2012 |
| Groupon has announced the nationwide launch of Groupon Rewards (http://www.groupon.com/Rewards). After a successful pilot program in Philadelphia, Groupon Rewards is now open to U.S. merchants, regardless of whether or not the business has previously run a Groupon deal. |
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| THE CLUSTER PROGRAM - A MODERN MODEL FOR LOYALTY |
| 05.18.2012 |
| The cluster program model was created to address systemic loyalty marketing challenges, and to improve on traditional industry models. |
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| HUSKY OFFERS NEW RETAIL LOYALTY PROGRAM |
| 05.14.2012 |
| Husky Energy has launched a new loyalty program that rewards customers for purchases of fuel, car washes, convenience store items and meals at Husky House Restaurants. |
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| ISIS MOBILE WALLET WILL BE ACCEPTED AT HUNDREDS OF MERCHANT LOCATIONS ACROSS AUSTIN AND SALT LAKE CITY |
| 05.16.2012 |
| Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, has announced the first of its local merchant partners across Austin, Texas and Salt Lake City, Utah. In addition, Aeropostale, The Coca-Cola Company, Champs, Dillard's, Foot Locker, Jamba Juice and Macy's are among the first national merchants to join with Isis. |
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| VOILA HOTEL REWARDS ADDS KIVA AS A REWARD PARTNER |
| 05.16.2012 |
| VOILA Hotel Rewards has announced a partnership with Kiva, its newest non-profit reward partner. Kiva is a non-profit organization working to alleviate poverty around the world by connecting people through microlending. |
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| RADISSON AND RADISSON BLU OFFER UP TO 100,000 FREE NIGHTS AS PART GLOBAL BIG NIGHT GIVEAWAY EVENT |
| 05.16.2012 |
| Carlson Rezidor Hotel Group has unveiled the Radisson Big Night Giveaway, where the first 100,000 people to register for the offer will be eligible to receive 50,000 bonus Gold Points, enough for a free night at any Radisson or Radisson Blu hotel worldwide. |
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| EUROPE: COUNTRY INNS & SUITES BY CARLSON OFFERS UP TO 35,000 FREE NIGHTS IN THE GLOBAL SO GO! EVENT |
| 05.16.2012 |
Carlson Rezidor Hotel Group has announced the launch of the Country Inns & Suites By Carlson SO GO! (Stay One, Get One) event, enabling travelers to stay one night and earn another. The first 35,000 people to register for SO GO! will be eligible to receive 44,000 bonus Gold Points, enough for a free night at any Country Inns & Suites hotel worldwide.
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| WYNDHAM REWARDS ADDS DREAM, NIGHT AND TRYP BY WYNDHAM BRANDS TO LOYALTY PROGRAM |
| 05.16.2012 |
Wyndham Hotel Group has announced that Wyndham Rewards has added the Dream, Night and TRYP by Wyndham hotel brands to its stable of earning and redemption options.
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| SIGNATURE LAUNCHES TAILWINS IN EUROPE |
| 05.16.2012 |
Signature Flight Support is bringing its TailWins customer loyalty program to Europe. The program comes to this side of the Atlantic just as the FBO network is gearing up for the 2012 Summer Olympic Games in London by adding more capacity
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