7 TREND-DRIVEN RESOLUTIONS
FOR LOYALTY MARKETERS IN 2014
The new year offers a chance to assess the marketplace and establish or update business-related resolutions. Here are seven that address key issues in loyalty marketing in 2014, along with tips for making them both actionable and achievable components of a strategic plan.
MILLENNIAL MATTERS: HOTELS CATERING TO YOUNG GUESTS
As hotel guests across the United States become younger and more mobile, savvy hospitality brands, including Marriott, Loews and Aloft, are launching initiatives to appeal to the Millennial market, including those with business expense accounts.
TORONTO STAR: MEDIAPLANET'S LOYALTY AND REWARDS SUPPLEMENT
Loyalty marketers have lots of tips on how consumers can make the most of their points. Sponsored by COLLOQUY, Mediaplanet's "Loyalty and Rewards" supplement is your chance to learn what national television hosts and world-champion runners recommend.
REPORT: COMPANIES BUILD BRAND LOYALTY THROUGH SIMPLE BIRTHDAY GREETINGS
A new online survey reveals that 74% of consumers think more positively about companies that send birthday greetings.
COLLOQUY INTERVIEW WITH AWARD-WINNER COLES
This year’s COLLOQUY award winner in Loyalty Innovation in Retail, the Australian retail chain Coles, discusses the successful relaunch of its Flybuys shopping rewards program to offer more points, more rewards and more partners.
Operating in Moscow and St. Petersburg, Russia, Manila is a coalition program that allows members to collect points from program partners for purchasing their products and services. Points are redeemable for products in the Malina catalog via the program’s call center and its website.
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