COLLOQUY Loyalty Award Categories

Master of Enterprise Loyalty

This award goes to the company that best demonstrates how its Enterprise Loyalty strategy has been adopted and integrated across its enterprise, resulting in improved financial and/or customer performance. More...

This award is open to entries across all industry sectors, and the winner is selected by our jury.

 

Loyalty Innovation in...

Retail

This award goes to the retail company that has implemented innovative loyalty strategies, resulting in improved financial and/or customer performance. Innovation may be reflected within product, process, technology, marketing, operations, measurement, customer experience, customer service, customer knowledge and/or other areas.

 

Travel/Hospitality (North America & International)

This award goes to the travel/hospitality company that has implemented innovative loyalty strategies, resulting in improved financial and/or customer performance. Innovation may be reflected within product, process, technology, marketing, operations, measurement, customer experience, customer service, customer knowledge and/or other areas.

 

Financial Services (North America & International)

This award goes to the financial services company or product that has implemented innovative loyalty strategies, resulting in improved financial and/or customer performance. Innovation may be reflected within product, process, technology, marketing, operations, measurement, customer experience, customer service, customer knowledge and/or other areas.

 

Other Industries

This award goes to the company or product in an "other industry", such as: telecommunications, gaming, entertainment, etc. that has implemented innovative loyalty strategies, resulting in improved financial and/or customer performance. Innovation may be reflected within product, process, technology, marketing, operations, measurement, customer experience, customer service, customer knowledge and/or other areas.

Innovation in Loyalty...

Marketing (North America & International)

This award goes to the company that has implemented innovative loyalty marketing strategies which have resulted in improved financial and/or customer performance. Innovation may reflect state-of-the-art marketing media, processes, technology, measurement, channel use and/or other marketing areas.