PREMIUM CONTENTYour company's customer-centric narrative may be just beginning, but as the tale unfolds, it can deliver enterprise-wide results and benefits.
This issue of Enterprise Loyalty in Practice begins with a story about a fictional character, Scott Ridlow. Scott is the CMO of a hypothetical retailer called SaleGrande, the successful multi-store retail chain based in Arizona. He put SaleGrande on the loyalty path several years ago, introducing a program that helped identify, track and measure customer demographics and buying preferences. That was a helpful first step toward establishing customer personas to better understand the transactional details of SaleGrande's most profitable shoppers in more detail.
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