The Challenge of the Enterprise Loyalty Executive

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Volume 2
Issue 2
2011

Call the position what you will - Chief Experience Officer, Chief Customer Officer, Coordination Czar, Director of Herding Cats - the executive mandated with infusing Enterprise Loyalty throughout a company faces daunting organizational puzzles. Join us as we explore ways to put the pieces into place.

Issue Articles

Building Toward Enterprise Loyalty

Only a select few companies have reached Enterprise Loyalty’s goal of data-driven customercentricity throughout the organization. Woolworths in Capetown, South Africa, is one of those renowned trailblazers.READ MORE
Call Me Enterprise Loyalty

A tale of the big, daunting, rewarding task of really, truly putting customers first (as told by Ishmael)READ MORE
The Change-Management Matrix

How to assess your first few Enterprise Loyalty initiatives for implementation, and build the correct mix of successful short-term wins and long-term programs that everyone will support.READ MORE
Achieving Enterprise Social Media Maturity

How an organization can move gracefully through the toddler and teen and post-adolescent stages of the very youthful phenomenon of social mediaREAD MORE
Building the Role of the Chief Customer Officer

The Challenge of the Enterprise Loyalty Executive, Part II:
CCO - Advisor, advocate, monitor or director?READ MORE
The Customer Profit-Sharing Plan

The balance of power is shifting away from companies and toward customers. Make some growth-centered moves in customer-managed relationships to share power, and profits, with your most important stakeholders: customers.READ MORE
The CCO and Teamwork First Steps

The Challenge of the Enterprise Loyalty Executive, Part III:
Bringing it all together - people, processes, metrics and resultsREAD MORE
Built to Leave

Selecting a Chief Customer Officer who will work hard to become obsolete may be your most effective growth strategyREAD MORE
Challenge of the Enterprise Loyalty Executive

Part 1: Puzzling Out the Role: Critical Preparation before your Enterprise Loyalty executive arrivesREAD MORE