Colloquy

CMA Loyalty Conference

Date: 2/14/2013

Title: The Value of a Like: How Social Media Can Drive Top-Line Sales Growth

Description: Hear how the best loyalty programs in the world turn customers into constituents. Loyalty programs are exploding across the globe. From firmly established legacy systems through to the newest, “virtual” reward offers; loyalty programs are trying to find ways to build awareness and connections with increasingly sophisticated and educated audiences.

Venue: Allstream Centre

Location: Toronto, Ontario

Faculty: Emmie Fukuchi

The Value of a Like: How Social Media Can Drive Top-Line Sales Growth

Marketers have invested millions of dollars in gaining social media followers, yet few have had much luck following them to the sales that result. The speed and breadth with which social media platforms have grown has just made it too challenging to correlate a “like” with a specific transaction.

But recent research from LoyaltyOne and leading universities does capture what a social media message translates to in improved sales, and it's in the double digits. In this presentation, learn the results of an extensive, two-year study that monitored the participation of thousands of AIR MILES Reward Program members on its community website. The results provide not only a window into the immediate and long-term opportunities that exists, but also the important role loyalty programs play in achieving the desired results.