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Toronto Board of Trade

Date: 1/22/2013

Title: Brand Loyalty Program Panel Discussion

Description:

Venue: Toronto Board of Trade 77 Adelaide Street West, 4th Floor Ballroom

Location: Toronto, Ontario

Faculty: Bryan Pearson

Brand Loyalty Program Panel Discussion

Loyalty programs drive business growth for companies of all sizes and in all industries. While some programs are available at many different retail locations other companies are large enough to create their own loyalty program. This business model to increase brand loyalty and drive sales growth has become more popular than ever before. This panel discussion will discuss the consumer's mindset and habits concerning brand loyalty programs and the implications to the companies.