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LEAD Marketing Conference 2012
Title: The Loyalty Leap: Turning Customer Information Into Customer Intimacy
Description: The Institute aims to create awareness of established and emerging shopper technologies and practices for retailers, wholesalers and manufacturers. It achieves those goals by publishing newsletters and books, conducting research, hosting share groups, providing education through webinars and webcasts, connecting with the industry through social media channels such as LinkedIn and Facebook, and staging the annual LEAD Marketing Conference. This collaborative event consists of cutting-edge presentations, an exhibit of the latest services and solutions, and the IBM Leader Awards which recognize excellence in the areas of loyalty, engagement, analytics and digital applications.
Venue: Westin O'Hare
Location: Chicago, IL
Faculty: Bryan Pearson
The Loyalty Leap: Turning Customer Information Into Customer Intimacy
The complex sea of consumer marketing is presenting unprecedented challenges for retailers who want to drive customer engagement. Several powerful forces in market conditions, from the fragmentation of the media to privacy concerns, are converging to alter the environment in which we compete, and only the most innovative and creative organizations will stay afloat. How will today's tools guide us to a prosperous future? The answers lay not so much in the existence of consumer data, but in the practices used to responsibly collect it and put it to work.
Bryan Pearson, author of The Loyalty Leap: Turning Customer Information Into Customer Intimacy, will provide a sneak peak into the most effective use of data to create emotional loyalty and customer engagement. Drawing on 20 years of firsthand experience and research, Bryan will share his secrets to building customer intimacy in an information age while also navigating the minefields of privacy. From weathering the major forces that are altering marketing to empowering employees through customer data, Bryan will provide the tools to make the Loyalty Leap.
• Building relevant communications that engage consumers when they want, wherever they are
• The common myths behind the privacy debate and a challenge to critics who equate data-usage marketing with for-profit spying
• The powerful strength of Enterprise Loyalty
• How to close the customer commitment gap through meaningful communications
• The difference between customer intimacy and loyalty, and how to use it to drive growth