Colloquy

Two-Day Loyalty Marketing Workshop - India

Date: 8/8/2012

Title: COLLOQUY Advantage

Description: Highlight

Venue: TBD

Location: Mumbai

Faculty: Brian Almeida, Mala Raj, Sol Zia

Pricing

• Price (2 days): Rs. 28,000 plus taxes.
• Group Discount: 15 % discount for a minimum group size of 3, from a single company.
• Early Bird discount: 20% discount if participants register before March 10, 2012.

For any queries, please get in touch with mahesh.ravi@colloquyindia.com

Faculty

Brian Almeida Managing Director, Direxions

Having completed his MBA from Jamnalal Bajaj Institute of Management Studies, Brian began his career with Pertech Computers and in 1992 joined DIREM Mumbai as an Account Manager. He quickly grew to the position of a Director, leading the Marketing and Sales team at DIREM Mumbai. With over two decades of experience in the loyalty industry, today Brian functions as a Group Managing Director at Direxions. He is a Fellow of IDM, and a certified Digital Marketer.

Mala Raj: Practice Head and Lead Consultant, Loyalty Consulting, Cartesian Consulting Private Limited

Mala is a PGDM from IIM Bangalore, and has over two decades of experience in Direct Marketing, CRM and Loyalty Consulting. Having spent 18 years at Ogilvy and OgilvyOne, she moved to Cartesian Consulting in 2007, and currently heads the Loyalty Consulting Practice there. She has recently authored and launched the Cartesian LoyaltyMeter 2011, a study on the impact and influence of top running consumer loyalty programs in the country today across verticals such as airlines, retail, fuel, hospitality and credit cards.

COLLOQUY Managing Partner Kelly Hlavinka had this to say when asked about the COLLOQUY Workshop:

Q: What makes this workshop unique?
Our workshop is led by real loyalty practitioners that have lived through the genesis, launch and evolution of some of the most effective loyalty marketing programs in India, North America and elsewhere. Attendees tell us that the real-life examples we discuss bring the principles to life and inspire creativity in their own thinking. Most of all, you get the chance to “practice” our principles with a hands-on case study throughout the workshop.

Q: Who would benefit most from the workshop?
Marketing and CRM executives from virtually every industry (financial services, retail, travel, telecommunication, etc.) will find the workshop answers many of their most pressing questions about how to plan, launch, overhaul and evaluate one's own customer loyalty marketing initiative. Middle-level executives and senior-level executives alike will derive valuable insights and know-how from the workshop.

Q: Who teaches the courses?
Our expert members of the COLLOQUY® faculty, including our COLLOQUY India Contributing Editors, lead each course. Each faculty member has extensive real-world experience in all facets of developing and managing loyalty programs.

Q: How can the workshop help these professionals advance in their careers?
By truly understanding the most important principles of loyalty marketing, executives will find they can apply them almost immediately to their business. Adding skills and understanding about customer retention is an invaluable addition to any direct marketing professional's skill set. Most importantly, our workshop focuses keenly on how to ensure your new and improved loyalty strategy will generate a robust, positive ROI for your business.

Q: As the director, what are your priorities for the program?
As the Indian business landscape matures, marketers across all industries are beginning to discover that they need to learn the art and the science of building customer relationships. Customer loyalty is beginning to matter – and the nascent loyalty industry in India is poised to see explosive growth.

Our goal is to help executives in financial services, travel, retail and telecommunications appreciate and apply the best practices of loyalty marketing that COLLOQUY has honed for over 20 years. If we can help Indian companies gain the knowledge about how to “do loyalty right", both businesses and Indian consumers will benefit greatly.