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COLLOQUY is launching Enterprise Loyalty in Practice, the first and only publication dedicated to the innovations and people behind the game-changing strategy of Enterprise Loyalty. The 40-page, bi-annual supplement, to debut the week of Oct. 18, will feature interviews with top loyalty executives, insightful analyses of industry trends, and in-depth investigations of Enterprise Loyalty’s impact across industries, organizations and government entities. |
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Among industry leaders to be featured in the first edition:
Enterprise Loyalty in Practice will complement COLLOQUY’s existing namesake magazine, which is celebrating its 20th anniversary this year. But unlike publications that address the broader topic of loyalty marketing and programs, COLLOQUY’s Enterprise Loyalty in Practice is committed to covering the journey – the endeavor of forming an integrated focus on the importance of loyalty and cultivating value for every company stakeholder, including its customers, associates and shareholders. |
At COLLOQUY, that journey is about achieving what we call Enterprise Loyalty. Enterprise Loyalty is traditional loyalty with a big ‘L,’ It means going beyond traditional loyalty marketing strategies to use data in a far more holistic way – as a means towards aligning behind the unique purpose of service. By doing this, forward-thinking companies can inform decisions throughout the organization – from overhauling their merchandising mix to their store layout to their pricing strategies – based upon insights of what is most relevant to their most profitable customers. Enterprise Loyalty is that elevated stage where a company taps its most vital asset – its customer data – and applies its learnings throughout the entire enterprise, from marketing to operations to finance to the CEO. The result is a complete transformation of the customer experience, resulting in relationships that are long-lasting and profitable to both customers and corporations. Designed for executives focused on long-range company performance, Enterprise Loyalty in Practice is available by mail (in the U.S., Canada and Mexico) as well as through a subscribers-only web site. An annual subscription is $49.50 (will be charged as $99 for 2 years). Organizations that would like to have their innovations or executives featured in Enterprise Loyalty in Practice may submit their ideas and proposals, via email, to info@colloquy.com. Interested in subscribing to the new Enterprise Loyalty in Practice? Subscribe here and now.
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Never have points and miles covered so much ground. COLLOQUY uncovers an innovative new journal dedicated to the next frontier in customer loyalty: Enterprise Loyalty in Practice. Enterprise Loyalty occurs when an organization puts all of its rich shopper information to work beyond the marketing department – to shape pricing strategies, new-product development and even store layout. It means using the “what, when and where” of shopper behavior as a means to aligning behind service, and delivering an experience that doesn’t merely say, “We hear you,” but “We care about you.”
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