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Volume 21 / Issue 3 / 2013

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Featured Content

A Plot Twist with Dividends

A Plot Twist with Dividends

A financial services love story with an unexpected hero

  

The Magic of Engagement

The Magic of Engagement

Before loyalty marketers can conjure engagement from customers, we need to ensure that we are creating it within ourselves

  

Triggering Customer Fascination

Triggering Customer Fascination

By activating the right triggers, “you can make anything become fascinating.”

  

Show Them Your Loyalty, Treat Them Like Royalty

Show Them Your Loyalty, Treat Them Like Royalty

How customer engagement can be the key to the kingdom

  

When a Leap Becomes a Vault

When a Leap Becomes a Vault

Applying Customer Commitment in the B2B Segment