Guest Edition
Current Issue
Volume 21 / Issue 1 / 2013 
Contents
- Matchmakers
- The Beauty of Customer Loyalty: The COLLOQUY Interview
- Packaging Loyalty: The COLLOQUY Interview
- The Hidden Power of Privacy
- Home and Away
- Cause and Effect
- Taking the Express Route to Redemption
- The Gift of Showrooming
- Inviting Loyalty Data to the Corporate Party
- Loyalty Legacies That Endure
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Featured Content
Matchmakers
Retailers have long been the “man-in-the-middle” managing the relationship between consumer- packaged-goods companies and their customers. But now CPGs are leveraging loyalty to facilitate an increasingly direct connection with the end user. Join COLLOQUY as we explore what brands are seeking, and achieving, in today’s world of customer engagement.
Attempts at establishing customer loyalty to consumer-packaged-goods companies (CPGs) have traditionally been something like trying to get a date with your best friend's sister. You like her, she likes you, but the best friend isn't sure how he feels about the whole thing. He may throw out a few emotional and logistical roadblocks, but hope[...]
The Hidden Power of Privacy
How to leverage privacy policies as marketing tools
WE'VE BEEN WATCHING several interesting privacy developments in the news and studying what they mean for loyalty: First, Delta was hit with a lawsuit in California because their popular frequent-flyer app didn't include a privacy statement. Then, Instagram's privacy statement update appeared to give the company authority to use customer photos a[...]
Home and Away
The ideal digital marketing strategy pairs outside and in-house experience
A 23-YEAR-OLD TECHNOLOGY EXPERT may understand social media more than you do, but that's not a good reason to hand over the entire social media strategy to outsiders. Granted, assigning certain aspects of digital marketing to outside vendors with technical and social media expertise makes sense, but that strategy can work only in conjunction wit[...]
Cause and Effect
Ensuring analytical validity and reliabilty when measuring your marketing efforts
WE DON'T USUALLY LAUGH about matters of unreliable analytical methods, but we got a chuckle out of a lighthearted set of graphs published by Bloomberg Businessweek. Appearing under the subhead, "Correlation may not imply causation, but it sure can help us insinuate it," one of the graphs "demonstrated" that the growth of the number of Faceb[...]
Taking the Express Route to Redemption
American Express drives the mobile rewards redemption train
FOR THE MOMENT, American consumers still seem content to ride along the rails of today's well-established, easy-to-use credit card networks, but the mobile wallet nonstop express is headed our way. Gartner Research estimates that mobile wallet transactions will total upwards of $171.5 billion for 2012 alone. For loyalty marketers, the shift[...]
The Gift of Showrooming
The latest retail trend may sound like a sales depressant, but showrooming can actually help your business
Reading the headlines, it's easy to believe that showrooming was the Grinch that stole Christmas from bricks-and-mortar retailers this past holiday season. It's not too early for retailers to start planning for 2013's holiday sales, and retailers who saw its effects this year know that showrooming is only gathering strength for next season.[...]
Inviting Loyalty Data to the Corporate Party
Spread the good news about the power of customer data with internal partnerships, beginning with merchandising
NOBODY WANTS TO BE ALONE in the corner at the office holiday party. After all, being surrounded by friends has its infectious pull. And one friend often begets two, which begets five, and so on. At many organizations, loyalty-marketing departments are often relegated to the corner watching the rest of the corporate festivities. Bein[...]
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