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How Papa John’s, Moe’s Southwest Grill and Wild Birds Unlimited Take Loyalty Local
Franchisees are more likely to implement a corporate-run loyalty program if they can be shown how the initiatives have worked for others.READ MORE
3 Steps to Better Program Changes: What Delta, United Can Teach Us
Travel expert Ryan Lile examines the changes and the balance between keeping costs down and alienating members.READ MORE
Reuniting: How JetBlue, Fifth Third Bank, Hertz and others Re-Engage Lapsed Loyalty Members
Tips on how brands can re-engage with loyalty members from major players across industries.READ MORE
Walmart Web Work Leaves Much In Store
Walmart created buzz with its plans to personalize its online shopping experience but failed to address the need for a cohesive, multi-channel experience.READ MORE
Lucking out with Loyalty: State Lotteries Try to Keep up With the Competition
Loyalty programs are taking lotteries in a new direction as they focus more on fun than strictly winning or losing.READ MORE
Intangible Rewards and Gamified Loyalty
The sixth installment in an eight-part series by gamification expert Gabe ZichermannREAD MORE
Beam Me Up an Offer: Q&A With Marriott About LocalPerks
Hotel guests dislike waiting for rewards as much as waiting for room service.READ MORE
American consumers are more loyal to their pets than their churches, favorite bands, sports teams or alma maters.
What Marketers Can Learn From Frequent Flyer Program Changes
The Home Depot, AMC Theatres, Vodafone Turkey and Duffy’s Sports Grill Receive COLLOQUY Recognizes Awards.
In enabling us to connect with others immediately, technology has elevated the engagement potential of so many otherwise solo activities.