Dennis Armbruster
Managing Partner, LoyaltyOne Consulting

As Managing Partner, Dennis leads the development of innovative loyalty strategies for LoyaltyOne Consulting clients throughout North America. He directs a team of internationally recognized practitioners who have worked with companies across the business spectrum, including MGM MIRAGE, Eddie Bauer, Best Buy, HP Software and Visa International. Looking at loyalty from an enterprise-wide perspective, their mandate is to develop breakthrough initiatives in customer strategy and experience design. The solutions they deliver to clients are grounded in deep consumer insights and custom-tailored to create new economic opportunities.

Dennis has more than two decades of experience consulting to companies in the retail, financial services, airline, hospitality, telecommunications and pharmaceutical sectors. An expert in loyalty program strategy as well as implementation and technology platforms, he spent many years with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. High-profile clients that have benefited from his counsel include Coca-Cola, ESPN, The Home Depot, Starbucks, Budget Rent A Car, The Limited, Eastman Kodak, Northwest Airlines, ExxonMobil, BellSouth, Chase and Bank of America, among many others. Most recently he was Vice President and General Manager of Business Development for Lifetouch Inc., guiding the photography company’s rapid retail expansion across the US.

Colleen Becker
Consultant, LoyaltyOne Consulting
Contributing Editor, COLLOQUY

Colleen Becker is a seasoned loyalty marketing professional having spent the last 12 years consulting with and working for a breadth of Fortune 500 companies world-wide. As a consultant for LoyaltyOne Consulting since 2006, Colleen has worked for a variety of companies such as Spiegel, Western Union, Speedway SuperAmerica, Procter and Gamble, Toys “R” Us and others to develop comprehensive loyalty strategies from top to bottom, providing strategic guidance on everything from loyalty best practices and strategic program design to value proposition development and communications strategies. Colleen is also a contributing editor to COLLOQUY.

Prior to joining LoyaltyOne Consulting, Colleen served as a Loyalty Manager for Best Buy Inc. where she managed the highly successful Reward Zone program and led the transition from a fee-based program to a free program, including value proposition development, customer research, pilot test execution and evaluation and the national launch plan. She has also held several senior loyalty marketing positions during her 10 year tenure at Carlson Marketing where she worked in both their U.S. and European offices for a variety of clients including; Sprint, Bristol-Myers Squibb, KLM Royal Dutch Airlines, Belgacom Mobile, Electrabel , Polkomtel S.A., Motorola Asia Pacific and others.

Colleen graduated with a BA in Marketing Management and French from the University of St. Thomas in St. Paul, MN.

Allison Cripps
Consultant, LoyaltyOne Consulting
Contributing Editor, COLLOQUY

As a LoyaltyOne consultant, Allison Cripps belongs to a team of internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International. She advises clients across the myriad of global industry and services in a broad spectrum of loyalty best practices, including program design, evaluation and growth strategies.

Allison joined LoyaltyOne Consulting in 2007 having served in a breadth of loyalty disciplines in the hospitality, luxury, retail and telecommunications industries throughout her 15 years of loyalty marketing experience. Her extensive knowledge of loyalty marketing is supported by expertise in program strategy, strategic marketing, CRM, and loyalty technology. Allison specializes in helping companies design and implement the best loyalty strategies and programs to meet their business objectives while creating true value for their clients or customers.

Allison’s previous experience includes senior loyalty marketing positions with LesConcierges, The Leading Hotels of the World, InterContinental Hotels Group, and Cox Communications. She also serves as a pro-bono loyalty consultant for several non-profit organizations in the San Francisco area.

Allison's has been called on throughout her career to write and speak on the value of loyalty marketing in driving financial return, particularly at global hospitality conferences for The Leading Hotels of the World. Her favorite course to teach to date has been her patented "Analytics Bootcamp.”

Nicole Fleiner
Consultant, LoyaltyOne Consulting

As a LoyaltyOne consultant, Nicole Fleiner belongs to a team of internationally recognized practitioners who have worked with such notable clients as MGM MIRAGE, Best Buy, SuperValu and VISA International. Her expertise in the strategic development, expansion and optimization of customer loyalty initiatives benefits clients across North America. Nicole is based in Dallas, TX.

Nicole has more than 12 years experience developing comprehensive loyalty strategies – from value proposition and enrollment strategies to communications and implementation plans. She has managed engagements with multiple fortune 500 companies including Shell, H-E-B, CompUSA, Best Buy, Toys “R” Us and Procter & Gamble.

Before joining LoyaltyOne Consulting, Nicole worked in senior roles for a number of LoyaltyOne lines of business, honing her loyalty expertise in the grocery, fuel, B2B, coalition and specialty retail industries. She believes in a hands-on approach and a philosophy of examining the impacts of loyalty strategies across the entire organization, from marketing and finance to technology and operations.

Nicole holds a Bachelor in Commerce degree in Marketing and Tourism from the University of Calgary in Calgary, Canada.

Sol Zia
Consultant, LoyaltyOne Consulting
Contributing Editor, COLLOQUY

As a LoyaltyOne consultant, Sol Zia belongs to a team of internationally recognized practitioners who have worked with such notable clients as MGM MIRAGE, Best Buy, SuperValu and VISA International. His expertise in customer relationship metrics, marketing optimization and strategic analytics helps advise clients on results-proven practices of the loyalty marketing industry.

Sol boasts more than 15 years experience in consulting, analytics and customer relationship management. Most notably, he worked with Microsoft leading the measurement and learning campaign for the launch of Windows Vista and worked with Cathay Pacific focusing on their North American segmentation. Sol also held significant roles working with other corporate clients including Discover Card, Washington Mutual, Wells Fargo, Sears, Unilever, Toyota and Nortel.

Before joining LoyaltyOne Consulting, he worked as senior vice president with McCann Worldgroup in San Francisco leading the data and analytics group. Prior to McCann, Sol was the associate vice president of database marketing for AEGON Direct Marketing Services (ADMS) leading a large-scale analytic and CRM projects intended to integrate ADMS marketing operations for all sites into a single end-to-end marketing solution.

Sol’s vast consulting experience is complemented by an extensive speaking and writing resume that includes appearances at some of North America’s largest marketing conferences. His areas of expertise include marketing optimization, predictive modeling and ROI measurement. He is also quite involved in the CRM/Analytics business community and continues to be a regular contributor to industry forums and activities.