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Rick
Ferguson
Editorial Director |
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As Editorial Director of COLLOQUY, Rick Ferguson
is responsible for all COLLOQUY print and online publishing, educational
and research projects. Under Rick’s direction, the COLLOQUY magazine
and web site provide a worldwide audience of 25,000+ subscribers with
news, expert commentary, program summaries and research on all facets
of loyalty marketing around the globe. |
An acknowledged expert in the theory and practice of loyalty
marketing, Rick has published numerous articles and white papers describing
the characteristics of marketing programs which seek to change customer behavior.
He has been quoted as a loyalty expert in the Wall Street Journal, Guardian
UK, Fast Company, and the Dallas Morning News, serves as a contributor to
The Journal of Consumer Marketing and has written monthly columns for NACS
magazine and the Chief Marketer web site. Rick has been a featured presenter
at industry conferences sponsored by the DMA, NACS, FTMA and Terrapin. As
a key member of the COLLOQUY faculty, he’s delivered educational workshops
and webinars on the principles, practices and technologies of loyalty marketing
in the US, UK and Singapore.
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Current Articles
COLLOQUY/DMA 2-Day Loyalty Marketing BtoC Workshop 1/21/2009 > Learn More Virtual Seminar: Turning Data Into Insight 1/27/2009 > Learn More |
