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Colleen Becker
COLLOQUY Consultant

 

As a Consulting Program Specialist for COLLOQUY, Colleen Becker provides strategic consulting services to help companies develop actionable marketing strategies that improve customer yield and corporate profits. Colleen is currently engaged with loyalty-marketing consulting assignments for Procter & Gamble/Ukrop's and Speedway.

Previously, Colleen served as a Customer Loyalty Manager for Best Buy Stores, Inc. where she contributed to their customer loyalty strategy, was a key participant in a marketing task force that developed and tested new value propositions and oversaw the marketing budget for the highly-successful Reward Zone loyalty program. She also held several relationship marketing roles for the Carlson Marketing Group including a senior account executive on the Sprint and Bristol Myers Squibb accounts, the new business development manager of Europe based in Amsterdam and the Account Manager of Belgacom Mobile in Belgium.

Colleen graduated with a BA in Marketing Management and French from the University of St. Thomas in St. Paul, MN.