As a Consulting Program Specialist for COLLOQUY,
Colleen Becker provides strategic consulting services to help companies
develop actionable marketing strategies that improve customer yield and
corporate profits. Colleen is currently engaged with loyalty-marketing
consulting assignments for Procter & Gamble/Ukrop's and Speedway.
Previously, Colleen served as a Customer Loyalty Manager for
Best Buy Stores, Inc. where she contributed to their customer loyalty strategy,
was a key participant in a marketing task force that developed and tested
new value propositions and oversaw the marketing budget for the highly-successful
Reward Zone loyalty program. She also held several relationship marketing
roles for the Carlson Marketing Group including a senior account executive
on the Sprint and Bristol Myers Squibb accounts, the new business development
manager of Europe based in Amsterdam and the Account Manager of Belgacom Mobile
in Belgium.
Colleen graduated with a BA in Marketing Management and French
from the University of St. Thomas in St. Paul, MN.
