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Priority Club Rewards and Chase Card Services launch new travel card

07/13/2010

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Chase Card Services, a division of JPMorgan Chase & Co.and IHG (InterContinental Hotels Group) announced the launch of an all-new credit card product designed by frequent travelers, the Priority Club Select Visa Card.

The Priority Club Select Visa Card was specifically developed using direct feedback from consumers through a private online community comprised of members of IHG’s loyalty program, Priority Club Rewards, who are also Priority Club Rewards Visa cardmembers.

"We’re constantly looking for ways to enhance member benefits of our hotel loyalty rewards program," said Lincoln Barrett, vice president, Guest Marketing and Alliances, IHG. "Leveraging conversations through our private online community, ultimately delivered a product that will get our members to their travel rewards even faster than ever before and we know they’ll find significant value in that."

Priority Club members of the online community provided insights on benefits and services that would deliver the most value in a travel credit card program, which resulted in a product that now offers such benefits as a best-in-class annual free hotel night certificate and a 10 percent rewards rebate feature. Earning and redeeming rewards is now easier and more flexible than ever.

As part of the launch of the Priority Club Select Visa, Chase is offering 30,000 bonus points — enough for up to two free nights at many IHG hotels — after the first purchase is made using the card and no annual fee the first year, a $49 value.

Key features of the Priority Club Select Visa Card include:
 

• Annual free night certificate: Each account anniversary, cardmembers automatically receive a free hotel night certificate good at more than 4,400 IHG hotels worldwide including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels & Resorts, Holiday Inn Club Vacations, Holiday Inn Express, Staybridge Suites and Candlewood Suites. The certificate is good at all IHG brands and is valid for 12 months.
• Get points back when you use them: Ongoing automatic 10 percent point rebate on all point redemptions exclusively for cardmembers. This allows cardmembers to earn additional points back when they redeem points for hotel Rewards Nights or non-hotel point redemptions, such as gift cards or merchandise.
• Gold Elite Status for the life of the card: Access to late check-out at certain properties, Priority Check-InTM benefits, a 10 percent bonus on base points and an exclusive toll-free customer service number.
• Earn more with everyday purchases: Two points are earned for every $1 spent on eligible gas, grocery and dining purchases. Five points are awarded for every $1 spent at any one of IHG’s hotel properties, while one point is earned for every $1 spent on all other purchases.
• Zero foreign transaction fees: No foreign transaction fees when making international purchases with this card.
   

Source:  JPMorgan Chase & Co. & IHG