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British Airways targets small business travelers

07/01/2010

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According to Dynamic Export, British Airways has launched a corporate loyalty program aimed at small to medium sized businesses.

The On Business loyalty program rewards SMEs for their registered employees’ business travel, and runs alongside its frequent flyer program, Executive Club.

The article continues by stating that "The British Airways On Business program allows business travelers to earn points for all eligible British Airways flights, which can then be turned into reward flights and upgrades."

The program also incorporates frequent flyer programs of oneworld alliance partners such as Qantas.