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Lenco Mobile and Jetcast launch loyalty program to reward Internet radio audiences

06/21/2010

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Lenco Mobile Inc., a mobile phone and Internet solutions provider, and Jetcast, Inc., a provider of monetization solutions for Internet radio and television broadcasters, have launched their RadioLoyalty Internet radio loyalty program to all Internet radio broadcasters.

The RadioLoyalty Loyalty program operates as a points based system that rewards listeners for their interaction with the player. After a listener registers with the loyalty program, they will automatically earn points for various activities they perform within the player. Listeners can earn points by listening to, or watching a participating station’s Internet broadcast, referring friends and recommending the station, using the built in search bar and apps, downloading music, media purchases, and much more.

RadioLoyalty points can be redeemed for goods and services inside the RadioLoyalty store. Listeners can also customize their player with additional applications available at the RadioLoyalty Apps store. Listeners using a station containing RadioLoyalty can do more with their player while listening to their favorite songs thus increasing user satisfaction. Listener’s can register with the RadioLoyalty loyalty program through participating Internet radio station players and websites.

Source: Lenco Mobile Inc.