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UAE: Apparel Group launches loyalty program

05/26/2010

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According to the Khaleej Times Services, Apparel Group launched its Club Apparel loyalty program, enabling buyers of its well-known brands to earn points that will be loaded onto their mobile phones.

The program initially launched in the UAE, will eventually roll out into the group’s other stores in the Middle East. A total of 275 stores with 35 brands will be part of the program.

Customers will earn Club Apparel points every time they make a purchase on regular priced products. They are then entitled to use the points instantly to gain reductions in any of the participating stores. ALDO, Nine West, Tommy Hilfiger, Aeropostale and Kenneth Cole are some of the brands included.