John Bartold is a Vice President, Loyalty Solutions for Epsilon with responsibility for the development and evolution of loyalty-marketing programs for Fortune 500 companies. He specializes in develop marketing initiatives to build relationships and alter customer behavior to increase profits and reduce churn.

John is a frequently requested speaker on the subject of marketing and management at conferences around the US. He also serves as a faculty member for the highly popular Loyalty Marketing Workshop offered throughout the USA by the Direct Marketing Association and COLLOQUY^®.

John began his career with Maritz, Inc., a market research and performance incentive firm, where he held senior account management and creative director positions over the course of 22 years. He holds a B.A. in Media and a B.A. in Management from Webster University in St. Louis, MO.