Colleen Becker is a seasoned loyalty marketing professional having spent the last 12 years consulting with and working for a breadth of Fortune 500 companies world-wide. As a consultant for LoyaltyOne Consulting since 2006, Colleen has worked for a variety of companies such as Spiegel, Western Union, Speedway SuperAmerica, Procter and Gamble, Toys “R” Us and others to develop comprehensive loyalty strategies from top to bottom, providing strategic guidance on everything from loyalty best practices and strategic program design to value proposition development and communications strategies.

Prior to joining LoyaltyOne Consulting, Colleen served as a Loyalty Manager for Best Buy Inc. where she managed the highly successful Reward Zone program and led the transition from a fee-based program to a free program, including value proposition development, customer research, pilot test execution and evaluation and the national launch plan. She has also held several senior loyalty marketing positions during her 10 year tenure at Carlson Marketing where she worked in both their U.S. and European offices for a variety of clients including; Sprint, Bristol-Myers Squibb, KLM Royal Dutch Airlines, Belgacom Mobile, Electrabel , Polkomtel S.A., Motorola Asia Pacific and others.

Colleen graduated with a BA in Marketing Management and French from the University of St. Thomas in St. Paul, MN.