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Loyalty Marketing Breaking News

COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.

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Recent Articles


Study Finds Fewer Than 10% of Retailers Are Leveraging Data in a Usable Way


Hertz Becomes Exclusive Partner of United Airlines


Pets Warehouse Introduces Mobile Rewards Program

British Airline Flybe Drops Loyalty Program in Favor of Coalition


First Citizens Bank Launches Credit Card Rewards Program

RetailWire Discussion: Should Loyalty Efforts Begin Earlier in the Process?


Sprint Launches Loyalty Promotion for iPhone Users

RetailWire Discussion: Walmart Says No to Matching Publix BOGO Deals


New Anti-Fraud Platform Protects Frequent Flyer Miles

RetailWire Discussion: Target Gets App Happy


Report: Brands, Consumers Don’t See Eye-to-Eye on Loyalty

Get Your Loyalty Program Featured in the Toronto Star and Online in the Loyalty and Rewards Campaign of Winter 2014

Do You Want to Use Points for That? American Express Rewards Points Redeemable at McDonald’s

Canadian Drugstore Operator Signs Long-Term Agreement with AIR MILES


Infographic: The Digital Path of Supermarket Purchases, General Population Vs. Millennials


JCPenney Names New CEO, Formerly of Home Depot


Sport Chek Announces Marketing Partnership with SCENE

Report: 16% of Businesses Believe Loyalty Programs are Meeting Priorities


Automation Company Partners Bringing Mobile Payments to Convenience, Fuel Retailers


Nigeria’s Arik Air Launches Frequent Flyer Program

Toronto Star Mediaplanet Supplement


Walgreens Hosting Contest for Developers to Integrate Balance Rewards into Other Apps

Kohl’s Launches Yes2You Rewards Program


Cadillac Partners With American Airlines to Offer Miles for Test Drives

Takeaways From the 2014 COLLOQUY Loyalty Summit

USA Today Mediaplanet Supplement


British Grocer Morrisons Launches Match & More Loyalty CardMobile Reward Program for Restaurant, Foodservice, Launched in British Columbia

Primax Relaunches Loyalty Program as ConnectUP Rewards


Live From the COLLOQUY Loyalty Summit: How is Transforming Through Loyalty

Live From the COLLOQUY Loyalty Summit: Kellogg’s Shares the Insights Behind the Cereal


Live From the COLLOQUY Loyalty Summit: Gabe Zichermann on Loyalty, Fun and Gamification

Live From the COLLOQUY Loyalty Summit: Sephora and the Beauty of Pairing Digital with Physical

Live From the COLLOQUY Loyalty Summit: Futurist Mike Walsh on Using Today’s Big Data Tomorrow

Marriott Rewards Named "Best in Business" in Travel + Leisure and Fortune Survey

Google Increase Payouts in Bug Reward Program

BCRFA to Launch Mobile Reward Program for Restaurant, Foodservice Industry


Live From the COLLOQUY Loyalty Summit: How Ikea, Sears, JCPenney and Metro Canada Engage

Live From the COLLOQUY Loyalty Summit: Joe Pine and the Experience Economy

Live From the COLLOQUY Loyalty Summit: How Caesars Turns Partnerships to Profit

Live From the COLLOQUY Loyalty Summit: Kevin Graff on Turning Trends Into Sales

Toronto Bar Rewards Loyal Patrons Via iBeacon App

Thorntons Launches Refreshing Rewards Program, Mobile App

Moneris, AIR MILES Reward Program Enable Small Businesses to Fly Higher

Sohalo Introduces Social Log-in System for Loyalty Programs


Monsoon, Accessorize Launch Dual Loyalty Program

Arsis Romania Launches Arsis Loyalty Card


Report: Large Companies Struggle to Manage Campaigns Across Channels

FiveStars Secures $26 Million in Funding for Small Business Loyalty App


The Tea Spot Launches Customer Loyalty Program


U.S. Bank Introduces Encore Rewards Program for Small Business

Report: Qantas Frequent Flyer Changes Bewilder Customers

Royal Caribbean Launches Club Royal, Loyalty Program for Agents


Etihad Airways Extends BusinessConnect Loyalty Program to 12 New Markets


RetailWire Discussion: Will a Rewards Program Help or Hurt Whole Foods?

Expedia Launches Co-Branded Rewards Credit Cards


Loblaw Brings PC Plus to Western Canada


RetailWire Discussion: Macy’s Touts Its Omni-Channel Progress

Whole Foods Testing Rewards Program in Face of Stiff Competition

Live From America’s Customer Festival: Hilton Declares Loyalty to Customers, Hoping They Fall in Love


Live from America’s Customer Festival: Smart Furniture Implements Strategy of Prescriptive Personalization

Live from America’s Customer Festival: How Comcast Uses Data to Polish a Tarnished Brand

WestJet Announces New Tier Structure, Baggage Fees


Report: Multi-Screen Viewership Boosts TV Loyalty, Fandom

Live from America’s Customer Festival: on Building Customer Relationships

Live from America’s Customer Festival: How IHG Re-Branded The Largest, Oldest Hotel Loyalty Program


CrowdTwist Launches Multi-Channel Loyalty E-Book

Qantas Launches Customer Data Management Business Tied to Loyalty Program


Alliance Data to Acquire Conversant in $2.3 Billion Deal

Morrisons to Launch Loyalty Card by Christmas

Kroger Relies on Data, Personalization for Stellar Results

GameStop Launches PowerUp Rewards Credit Card


American Mall Operator Launches Rewards Program

American Express Canada Launches 2 Cash-Back Credit Cards


Canadian Tire Rolls Out Revamped Loyalty Program


Azamara Club Cruises Adds Program Features, Throws Some Overboard

Long Island Loyalty Program Reaches 3,000 Members in First 2 Months


Microsoft Tweaks Xbox Live Rewards

Philadelphia Eagles, Dunkin’ Donuts Team Up to Bring Free Coffee Promotion Back


Hyundai Launches Rewards, Engagement Program

Twitter Introduces Bug Bounty Rewards Program


Starwood Hotels Expands Preferred Guest Program With SGP Pro Launch

Sohalo Trademarks Social Loyalty


Heineken Launches Location-Based Loyalty Program in UK for Pubs, Restaurants


Australian Loyalty Program Taken to Court as Potential Pyramid Scheme

Former Walgreens Executive to Lead Creation of Under Armour Loyalty Program

Virgin Australia Sells Chunk of Loyalty Program to Overcome Financial Woes


Qantas Confirms It Will Not Sell Loyalty Division

44 Percent of Consumers Participate in Restaurant Loyalty Programs


First Bankcard Introduces Audience Rewards American Express Card


Research Shows Poor Customer Service Erodes Consumer Loyalty, Confidence

McDonald’s Gearing Up for E-commerce, Loyalty Program

Colorado State University Announces Athletics Rewards Program


Red Lion Hotels Launches Hello Rewards Loyalty Program

Video Game Studio Launches Rewards Program for Popular Online Game


Chemical Bank and First Bankcard Launch Dream MasterCard

Caesars Entertainment Expands Total Rewards Marketplace

Get Your Loyalty Program Featured in USA Today


Modus Furniture Launches Dealer Rewards Program

Runkeeper Fitness App Rewards Users for Exercising


EA Sports to Phase Out Loyalty Program