Dear COLLOQUY Readers,

We recently underwent a server upgrade and ran into a few issues with the site on the new server. As you may notice, there are still some areas of the site that are not fully functional and we are working hard to ensure the site is back to normal as soon as possible. Our apologies for the inconvenience and we thank you for your patience.




Guest Edition is your professional resource for loyalty intelligence.

Not a subscriber? Sign up now – it’s FREE!

Subscribe now for complete benefits: Bi-monthly COLLOQUY magazine, weekly Speaking of Loyalty e-newsletter, daily breaking news, timely and comprehensive reports and our collection of loyalty program summaries.

Loyalty Marketing Breaking News

COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.

View Breaking News by Industry

Recent Articles


Australian Loyalty Program Taken to Court as Potential Pyramid Scheme

Former Walgreens Executive to Lead Creation of Under Armour Loyalty Program

Virgin Australia Sells Chunk of Loyalty Program to Overcome Financial Woes


Qantas Confirms It Will Not Sell Loyalty Division

44% of Consumers Participate in Restaurant Loyalty Programs


First Bankcard Introduces Audience Rewards American Express Card


Research Shows Poor Customer Service Erodes Consumer Loyalty, Confidence

McDonald’s Gearing Up for E-commerce, Loyalty Program

Colorado State University Announces Athletics Rewards Program


Red Lion Hotels Launches Hello Rewards Loyalty Program

Video Game Studio Launches Rewards Program for Popular Online Game


Chemical Bank and First Bankcard Launch Dream MasterCard

Caesars Entertainment Expands Total Rewards Marketplace

Advertising and Editorial Opportunity in The Guardian

Get Your Loyalty Program Featured in USA Today


Modus Furniture Launches Dealer Rewards Program

Runkeeper Fitness App Rewards Users for Exercising


EA Sports to Phase Out Loyalty Program


Report: Data Breaches Have Negative Impact on Customer Loyalty

Abu Dhabi World Trade Center Partners With Etihad Airways


Report: Marketers Value Personalization for Customer Retention and Loyalty

Get Your Loyalty Program Featured in the Toronto Star and Online in the Biggest Loyalty and Rewards Campaign of Fall 2014


Report Shows Effect of Loyalty Programs on Back-to-School Shopping and Beyond

Australian Loyalty App to Support Wearable Devices


Amazon Local Register To Compete With Square, Paypal at POS

Qantas Introduces Online Mall for Frequent Flyer Members

Report: Consumers Most Loyal to Five Brands


Commerce Bank, USA Triathlon Partner for Rewards Credit Card

Thanks Again, JetBlue Link Loyalty Programs


Teradata University Network Targets Skill Shortage in Marketing Analytics

Kmart Names Former Tesco Executive as Chief Member Officer

L.A. Live Entertainment Complex Launches Loyalty Program

Shari’s Café & Pies Announces Café Club Rewards


GameStop Prepping Private-Label Rewards Credit Card

Winners Announced for Inaugural LoyaltyGames


Lancôme Reporting Engagement Spike with Elite Rewards

Chili’s Restaurants Planning Loyalty Program


Frontier Airlines Moves to Single-Tier Frequent Flyer Program

Auntie Anne’s Rolls Out My Pretzel Perks

Square Launches Bug Bounty Rewards Program


Marriott Rewards Tops Hotel Loyalty Program Rankings

JetBlue Tops Airline Rewards Program Rankings


Mayors Jewelers Partners with Alliance Data to Manage Rewards, Credit Card Program

Marriott Rewards Partners with Etihad Guest Program

Orbitz Introduces Dining Rewards Program


Hilton HHonors Links With ScoreBig for Events Savings

Dippin’ Dots Launches Augmented Reality Loyalty Program


Consumers Seek Loyalty Card Court Case Against Safeway

First Data Announces Acquisition of Gyft


Square Developing Chip-Friendly EMV Card Reader


Baltimore Gas and Electric Customers Save with Smart Energy Rewards

Pets at Home Credits Loyalty Program for Revenue Increase

Alliance Data to Manage BJ’s Wholesale Club’s Cobranded Credit Cards


Hilton Goes All Digital For HHonors Members

COLLOQUY Recognizes Winners for July

Court Ruling Restores Rewards Points for Pharmacy Customers in British Columbia


Study: Millennials Engage Digitally, Refer Friends to Restaurant Loyalty Programs

Visa Unveils New Cloud Payment Suite

BWI Thurgood Marshall Airport Introduces Traveler Rewards Program


Starbucks Credits Mobile Transactions for Sales, May Share Mobile Technology with Other Retailers


Ohio Lottery Launching Loyalty Program in August


Marcus Theatres Enrolls Half a Million Members in First Four Months

Jamba Juice Insider Rewards Reaches One Million Members

Russian Standard Bank to Partner With Visa and Miles & More for Rewards Credit Card Enters Loyalty Sphere With CheapCash Rewards Program


Walgreens’ Balance Rewards for Healthy Choices Includes Behavior Change Training

Starbucks Testing Mobile Ordering at Stores

After Successful Pilot, Verizon Rolls Out Smart Rewards Nationwide


Nestlé Pure Life Launches Spanish Loyalty Program


Latitude 360 Unveils Customer Rewards and Membership Programs

Wallaby for Samsung Gear 2 Helps Users Optimize Rewards

PayPal Launches PayPal Select for Most Loyal Customers

Rocketmiles Partners with Alaska Airlines Mileage Plan


Research Shows Loyalty Programs More Persuasive Than Discounts for Brand Switching

Report: Everyday Earners Find Value in Small Points


Report: Papa Murphy’s, In-N-Out Burger Top Restaurant Customer Loyalty

RetailWire Discussion: Do loyalty programs need to be more flexible to succeed?

RetailWire Discussion: Mobile/In-Store Shopping Getting Intertwined

UK Convenience Store Chain McColl’s Introduces Loyalty Program

Kimpton Replaces InTouch With Karma Rewards – Free Drinks, CEO Among the Benefits


Wyndham Rewards Giving Away Extra Points and $1 million in Summer Promotion

Memorabilia and Collectibles Company Launches Rewards Program


Coles Launches Mobile Wallet with Smart Sticker Technology

New Loyalty System for Chiropractors to Engage Patients

The Stationery Studio Announces New Rewards Program


SK Planet Launches Beacon-Enabled Mobile App

Loyalty and Rewards Options Now Available to Amazon Webstore Merchants

The Container Store Introduces Nationwide Loyalty Program


Report: B-to-B Marketers Say Customer Experience Transforms Selling

Marriott Adds New Location Tracking Feature to Rewards Program

Spirit Airlines Giving Away One Billion Miles to Haters

07/09/2014 Unveils Enhanced Loyalty Program

Chiquita Releases FanFun, a Consumer Loyalty App


JR/Duty Free New Zealand Launches Loyalty Program

Modus Hotels Mulling Loyalty Program

Isis Mobile Wallet to Rebrand Due to Iraqi Militant Group


GameStop Planning UK Digital Loyalty Program

Walgreens Balance Rewards Teams Up With American Diabetes Association

07/03/2014 Offers Free Loyalty Program Membership to First Responders


Choice Hotels Celebrates 75th Anniversary With Social Media Contest