Colloquy

Loyalty Marketing Breaking News

COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.

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Recent Articles

02/02/2012

UK: Hertz Gold Plus rewards customer loyalty with weekend rewards day bonus points promotion in 9 European countries

PenFed announces Premium Travel Rewards American Express Card Members to earn 3 points on all dining purchases

Middle East: Le Meridien Amman launches its Elite Card Loyalty Program

BP unveils marketing plan to revitalize brand and offer more compelling reward program

Coca-Cola urges African Americans to “Pay It Forward” this Black History Month and beyond

Discover's Cashback Bonus redemption continues to trend upward; company enhances 2012 Cashback Bonus Program

Spirit Airlines to add 'unintended consequences fee' to ticket price

Regal Entertainment Group announces “Red Carpet Dreams Sweepstakes” for a trip to the 2013 Oscars for Regal Crown Club members

America calls ‘Heads’ for Super Bowl XLVI coin toss and chance for free Papa John’s pizza

02/01/2012

Starwood Preferred Guest launches richest elite traveler benefits in history

Starwood survey commissioned to celebrate launch of new life-time status for elite members

01/31/2012

Loyalty Landscape: Smithfield launches, Upgrade to a Better Bacon and Win Sweepstakes

World Travel Holdings partners with Spirit Airlines for cruise program

New e-Miles members now have gift card reward options

India: HSBC and MakeMyTrip launch co-branded credit card

MasterCard introduces U.S. roadmap to enable next generation of electronic payments

01/30/2012

Starwood Hotels launches dream vacation contest on Facebook

Bank of America launches the 15th Season of Museums on Us

MyEchain, iPhone App for loyalty cards expands features

Alitalia MilleMiglia members now earn miles at the new MilleMiglia Mall

01/27/2012

Australia: Accor launches location-based app for loyalty club

01/26/2012

UAE: ADIB, Etisalat to launch co-branded card

Viggle loyalty program for TV now available in iTunes App Store

Views on U.S. EMV migration progress are mixed

Bank of America testing new merchant-funded reward program

ExxonMobil adds shopkick to reward customers

Rite Aid readies for nation’s biggest football game with great deals and $5 cash-back +UP Rewards

Plink launches Facebook credits-based online-to-offline loyalty program

UK: Tesco boosts Clubcard with Virgin Atlantic partnership

01/25/2012

Australia: Travel Agent Pan Australian raises the bar with launch of independent frequent flyer program

Chase launches Disney’s Premier Visa Card

01/24/2012

Smaller banks use reward initiatives to take advantage of debit interchange cap exemption

IHG’S Priority Club Rewards kicks off 2012 with double points, double miles

01/23/2012

Papa John’s to give free pizza to Papa Rewards members if fans correctly ’Call’ Super Bowl XLVI coin toss

Asia: Hyundai launches car loyalty program

Crabtree & Evelyn launches Platinum Rewards Loyalty Program

01/20/2012

Emirates and Alaska Airlines launch frequent flier partnership

01/19/2012

Hertz launches "Ticket to Ride" promotion

Signature launches loyalty program and aviation card

London: Hertz Rent a Car and Nectar renew partnership to reward customer loyalty in the UK

Brookshire’s launches YourPoints Program

American Express announces licensing of its digital wallet, Serve, in China

Viggle launches first ever loyalty program for television

01/18/2012

COLLOQUY Research shows over-focus on cash rebates erodes brand experience

01/17/2012

Delta, WestJet to launch codeshare service

ANA and Hawaiian Airlines to launch code-share and frequent flyer program

RBC and Shoppers Drug Mart launch National Program

PGA Trade-In Network Partners to launch new loyalty program for PGA Professionals

Eat24.com brings customers the restaurant experience in their pajamas

01/16/2012

Latin America: Stay at Best Western, earn LifeMiles from the Avianca and TACA Frequent Flyer Program

InterContinental Hotels & Resorts to offer full folio Priority Club Points

01/12/2012

Going, Going, Gone to Super Bowl XLVI

Hertz On Demand goes Gold

Apple, Amazon dominate mobile satisfaction

01/11/2012

Rite Aid introduces Resolution Rewards Promotion

IKEA Hosts BYOF Day, a nationwide in-store event inviting shoppers to benefit from a day out with their friends

Community Financial Credit Union returns $300,000 to its members

The Betty Mills Company expands Snack Rewards Program with Refer-a-Friend Feature

Hilton HHonors announces the Any Weekend, Anywhere Sale

Regus joins the American Airlines AAdvantage Program to offer a new way to earn AAdvantage Miles

UAE: National Bonds becomes more rewarding with 2012 prize structure

Badgeville selected by Recyclebank for sustainability gamification solution

Gulfport-Biloxi International Airport customizes Travel Rewards Program for key local businesses

Spartan Stores and Speedway expand Fuel Rewards Partnership

TXU Energy celebrates five years and $100 Million in Cash Back with $10,000 sweepstakes for Texas electricity

01/10/2012

Nordstrom makes major improvements to Fashion Rewards Program

Visa certifies Smartphones for use as Visa Mobile Payment Devices

01/09/2012

Hilton HHonors launches more points promotion

01/06/2012

Chase partners with Southwest Airlines to enhance Ultimate Rewards travel options for Cardmembers

01/05/2012

Americans prepare for another tough year financially

Groupon unveils new online Merchant Center

United MileagePlus launches Headliners Miles-for-Experiences Program

01/04/2012

Sears Holdings announces new EVP

VOILA Hotel Rewards expands presence in the United States with announcement of Lexington Experience Plus Program

Discover U.S. Spending Monitor: consumer confidence remains steady in December

U.S. Specialty Retailer performance data for 2011 Holiday Shopping Season, disappointing

Merchants now able to offer Best Buy Reward Zone Points via Points.com

Canvas4Life introduces New Club Program

Bounce Energy offers customers new Cash Back Rewards Program

Sol Potion launches a new website and Customer Rewards Program

Citi introduces first Facebook App to make rewards social

Bahrain Air launches Loyalty Rewards Program

IHG’s Priority Club loyalty program to raise point rates

12/29/2011

UAE: Etihad Airways partners with Avis

12/28/2011

AIR MILES first to launch instant redemption across retailers

12/27/2011

Southwest Airlines offers two Bonus Rapid Rewards Points Promotions

Tiger Fuel Company introduces Return & Earn Loyalty Program

12/22/2011

India: ICICI launches MasterCard, AmEx cards tied to single line of credit

First National expands card portfolio, plans new cobranded deals

12/20/2011

United MileagePlus offers Members innovative new ways to earn, redeem, give

Macy’s partners with Earthworks System to Recycle Gift Cards

12/19/2011

Points.com introduces loyalty points transfer and gift registry to JetBlue’s TrueBlue Members

12/15/2011

PayPal ready to enter daily-deals market

12/14/2011

Six in Ten Americans still likely to cut back on dining and entertainment

Recyclebank announces 2012 Green Schools Program

Credit Cardmembers earn extra value and cash rewards from Little Caesars Pizza

Tis the Season to save on airport parking with AirportParkingReservations.com’s new rewards program

American Airlines makes traveling twice as nice by offering double elite qualifying miles systemwide

Sears Holdings and International Cruise & Excursions, Inc. announce launch of Sears Vacations

Four times more consumers consider mobile payments safer than credit cards

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