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Loyalty Marketing Breaking News

COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.

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Recent Articles


Report: Qantas Frequent Flyer Changes Bewilder Customers

Royal Carribean Launches Club Royal, Loyalty Program for Agents


Etihad Airways Extends BusinessConnect Loyalty Program to 12 New Markets


RetailWire Discussion: Will a Rewards Program Help or Hurt Whole Foods?

Expedia Launches Co-Branded Rewards Credit Cards


Loblaw Brings PC Plus to Western Canada


RetailWire Discussion: Macy’s Touts Its Omni-Channel Progress

Whole Foods Testing Rewards Program in Face of Stiff Competition

Live From America’s Customer Festival: Hilton Declares Loyalty to Customers, Hoping They Fall in Love


Live from America’s Customer Festival: Smart Furniture Implements Strategy of Prescriptive Personalization

Live from America’s Customer Festival: How Comcast Uses Data to Polish a Tarnished Brand

WestJet Announces New Tier Structure, Baggage Fees


Report: Multi-Screen Viewership Boosts TV Loyalty, Fandom

Live from America’s Customer Festival: on Building Customer Relationships

Live from America’s Customer Festival: How IHG Re-Branded The Largest, Oldest Hotel Loyalty Program


CrowdTwist Launches Multi-Channel Loyalty E-Book

Qantas Launches Customer Data Management Business Tied to Loyalty Program


Alliance Data to Acquire Conversant in $2.3 Billion Deal

Morrisons to Launch Loyalty Card by Christmas

Kroger Relies on Data, Personalization for Stellar Results

GameStop Launches PowerUp Rewards Credit Card


American Mall Operator Launches Rewards Program

American Express Canada Launches 2 Cash-Back Credit Cards


Canadian Tire Rolls Out Revamped Loyalty Program


Azamara Club Cruises Adds Program Features, Throws Some Overboard

Long Island Loyalty Program Reaches 3,000 Members in First 2 Months


Microsoft Tweaks Xbox Live Rewards

Philadelphia Eagles, Dunkin’ Donuts Team Up to Bring Free Coffee Promotion Back


Hyundai Launches Rewards, Engagement Program

Twitter Introduces Bug Bounty Rewards Program


Starwood Hotels Expands Preferred Guest Program With SGP Pro Launch

Sohalo Trademarks Social Loyalty


Heineken Launches Location-Based Loyalty Program in UK for Pubs, Restaurants


Australian Loyalty Program Taken to Court as Potential Pyramid Scheme

Former Walgreens Executive to Lead Creation of Under Armour Loyalty Program

Virgin Australia Sells Chunk of Loyalty Program to Overcome Financial Woes


Qantas Confirms It Will Not Sell Loyalty Division

44 Percent of Consumers Participate in Restaurant Loyalty Programs


First Bankcard Introduces Audience Rewards American Express Card


Research Shows Poor Customer Service Erodes Consumer Loyalty, Confidence

McDonald’s Gearing Up for E-commerce, Loyalty Program

Colorado State University Announces Athletics Rewards Program


Red Lion Hotels Launches Hello Rewards Loyalty Program

Video Game Studio Launches Rewards Program for Popular Online Game


Chemical Bank and First Bankcard Launch Dream MasterCard

Caesars Entertainment Expands Total Rewards Marketplace

Advertising and Editorial Opportunity in The Guardian

Get Your Loyalty Program Featured in USA Today


Modus Furniture Launches Dealer Rewards Program

Runkeeper Fitness App Rewards Users for Exercising


EA Sports to Phase Out Loyalty Program


Report: Data Breaches Have Negative Impact on Customer Loyalty

Abu Dhabi World Trade Center Partners With Etihad Airways


Report: Marketers Value Personalization for Customer Retention and Loyalty

Get Your Loyalty Program Featured in the Toronto Star and Online in the Biggest Loyalty and Rewards Campaign of Fall 2014


Report Shows Effect of Loyalty Programs on Back-to-School Shopping and Beyond

Australian Loyalty App to Support Wearable Devices


Amazon Local Register To Compete With Square, Paypal at POS

Qantas Introduces Online Mall for Frequent Flyer Members

Report: Consumers Most Loyal to Five Brands


Commerce Bank, USA Triathlon Partner for Rewards Credit Card

Thanks Again, JetBlue Link Loyalty Programs


Teradata University Network Targets Skill Shortage in Marketing Analytics

Kmart Names Former Tesco Executive as Chief Member Officer

L.A. Live Entertainment Complex Launches Loyalty Program

Shari’s Café & Pies Announces Café Club Rewards


GameStop Prepping Private-Label Rewards Credit Card

Winners Announced for Inaugural LoyaltyGames


Lancôme Reporting Engagement Spike with Elite Rewards

Chili’s Restaurants Planning Loyalty Program


Frontier Airlines Moves to Single-Tier Frequent Flyer Program

Auntie Anne’s Rolls Out My Pretzel Perks

Square Launches Bug Bounty Rewards Program


Marriott Rewards Tops Hotel Loyalty Program Rankings

JetBlue Tops Airline Rewards Program Rankings


Mayors Jewelers Partners with Alliance Data to Manage Rewards, Credit Card Program

Marriott Rewards Partners with Etihad Guest Program

Orbitz Introduces Dining Rewards Program


Hilton HHonors Links With ScoreBig for Events Savings

Dippin’ Dots Launches Augmented Reality Loyalty Program


Consumers Seek Loyalty Card Court Case Against Safeway

First Data Announces Acquisition of Gyft


Square Developing Chip-Friendly EMV Card Reader


Baltimore Gas and Electric Customers Save with Smart Energy Rewards

Pets at Home Credits Loyalty Program for Revenue Increase

Alliance Data to Manage BJ’s Wholesale Club’s Cobranded Credit Cards


Hilton Goes All Digital For HHonors Members

COLLOQUY Recognizes Winners for July

Court Ruling Restores Rewards Points for Pharmacy Customers in British Columbia


Study: Millennials Engage Digitally, Refer Friends to Restaurant Loyalty Programs

Visa Unveils New Cloud Payment Suite

BWI Thurgood Marshall Airport Introduces Traveler Rewards Program


Starbucks Credits Mobile Transactions for Sales, May Share Mobile Technology with Other Retailers


Ohio Lottery Launching Loyalty Program in August


Marcus Theatres Enrolls Half a Million Members in First Four Months

Jamba Juice Insider Rewards Reaches One Million Members

Russian Standard Bank to Partner With Visa and Miles & More for Rewards Credit Card Enters Loyalty Sphere With CheapCash Rewards Program


Walgreens’ Balance Rewards for Healthy Choices Includes Behavior Change Training

Starbucks Testing Mobile Ordering at Stores