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Loyalty Marketing Breaking News

COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.

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Recent Articles

04/18/2014

Walgreens Loyalty Program Puts Drugstore Chain in Elite Company

RetailWire Discussion: Consumers Explain Why They Dump Their Supermarkets

Quaker State Rewards Driver for Brand Loyalty

British Coffee Shop Brewing up Charity Loyalty Program

Rocketmiles Adds Southwest Airlines to Travel Rewards Program

04/17/2014

Merchant Warehouse Partners to Enhance Mobile Payments, Digital Marketing In Hospitality Industry

Mastercard to Acquire Australian Loyalty Marketing Firm

Cincinnati Music Festival Rewards Loyal Fans for Creating Buzz

04/16/2014

Red Sox Become Latest MLB Team to Launch Loyalty Program

CardHub Lists HHonors, Chase and Barclaycard Among Most Rewarding for Travel

United Airlines Hopes MileagePlus Members Help Make the Skies More Eco-Friendly

04/15/2014

Texas Convenience Store Chain to Use Mobile Apps Platform to Build Loyalty

Loyalty Card Targets Motorsport Enthusiasts

Vegas Hotel-Casino Looks to Build Local Customer Base Through Loyalty Partnership

04/14/2014

Province Pulls Plug on Using Rewards for Prescriptions

Marathon to Expand Loyalty Program

Scottish Loyalty Program That Targets Small Companies Wins Big

Report: Features Aimed at Saving Time, Money Drive Mobile Purchases

04/11/2014

Nigeria-based Bank to Team with Global Travel Rewards Company

Malaysian Mobile Carrier Looks to Gamification for Growth

IBM Acquires Silverpop to Expand Marketing Services

J.D. Power Ranks Top Hotel Rewards Programs

04/10/2014

Citibank Takes Aim at Wealthy Customers with Two New Offerings in India

Beintoo, iDreamSky Partner to Bring Gamification to Asia

Loyalty Vendor Hopes Big Money Attracts Small Banks

Report: Millennials Are Brand Loyal, Just In a Different Way

Japan-based Internet Services Company Uses Rewards Card to enter U.S. Market

04/09/2014

Singapore Airport Upgrades Loyalty Program

Isis, Cantaloupe Offer Loyalty Program for Vending Machines

North Korean Restaurant Launches Loyalty Program

04/08/2014

Australian Airline Launches Program for Infrequent Flyers

American Airlines Makes Changes to Frequent Flyer Program

Alliance Data to Offer Private Label Credit Card to Customers of Independent Jewelers

04/04/2014

Safeway Discontinues Club Card Loyalty Program

Report: Adoption Rates for Restaurant Loyalty Programs Lower than Other Industries

Tesco Buys Data Firm in Hopes of Improving Loyalty Program

04/03/2014

Text Message Loyalty Network Hits Subscriber Milestone

Credit Card Comparison Site Names Top Cards For Everyday Purchases

Parcel Service Delivers Loyalty Program to Customers

Nokia Launches Badges Program to Attract and Reward App Developers

Alliance Data to Manage DSW Co-Brand Credit Cards

04/02/2014

Wells Fargo to Manage Credit Card Loyalty Program for Dillard’s

Supreme Court Says Yes to Saying No to Frequent Flyer

Etihad Airways Creates Separate LLC For Rewards Program

Atlanta Airport Parking Lot Hopes Rewards Card Takes Off

Report: Small Businesses Shift Investment from Customer Acquisition to Customer Engagement

04/01/2014

Yogen Fruz to Offer App and Rewards Program

03/31/2014

RetailWire Discussion: Happy birthday to me, yeah right

RetailWire Discussion: Is Amazon Prime more vulnerable to competitive threats?

03/28/2014

Liquor Legends Links Loyalty to Frothy Sales

Indiana Airport Thanks Frequent Travelers with New Loyalty Program

Los Angeles Dodgers Hope to Hit a Home Run with New Rewards Program

British Golf Retailer Tees Up New Loyalty Card

TravelCenters of America Introduces Diesel Dollars Rewards Program

Women’s Fashion Retailer Venus to Launch Credit Card Loyalty Program

03/27/2014

20th Century Fox Film Partners to Create Fox Rewards Program

Qantas to Alter Frequent Flyer Program, Move to Fare-Based Points Structure

Meijer Adding New Features, Improvements to MPerks

03/26/2014

Adobe and Epsilon Partner for Next-Gen Loyalty Platform

Merchant Warehouse to Acquire Opticard Loyalty Provider

03/25/2014

GameStop Technology Institute to Drive Positive Customer Experiences

03/24/2014

Wendy’s Launches Mobile Payments in the US

03/21/2014

Survey: Revenue-based Loyalty Programs to Increase Business Air Travel Costs

03/20/2014

Independent Hotel Rewards Program Adds Three

Credit Card Website Picks Best Rewards Cards

Police in Canada Arrest Two in Rewards Redemption Scam

03/19/2014

Study: Restaurants Use Airline and Hotel Loyalty Programs as Models to Drive Business

JetBlue Offers Free Membership to Other Airline Loyalty Club Members

Commerce Bank Introduces Honor Society Rewards Credit Card

03/18/2014

White Paper Details Customer Loyalty Behavior

Elavon Launches Payment Integrated Loyalty Progam

U.S. Bank Expands the Wings of FlexPerks to B2B

03/17/2014

Qantas Reveals Launch Partners for New SME Loyalty Program

Malaysia’s Largest Shopping Mall Operator Introduces Sunway Pals Loyalty Program

03/14/2014

GM Rewards Card Reaches Milestone

Report: Verizon To Take Smart Rewards Program Nationwide

03/13/2014

British Grocer Morrisons to Introduce Loyalty Card

03/12/2014

Serta Mattress Company to Launch Loyalty Program

Wyndham Rewards to Give Away 10 Million Points for 10-Year Anniversary

03/11/2014

Hertz Enhances Gold Plus Rewards

03/10/2014

Yvolver Injects Loyalty Marketing Into Mobile Gaming

Digital Cigar Store Launches Loyalty Program

03/07/2014

Worldhotels Launches Loyalty Program for Independent Hotels

Albertson’s and Safeway Announce Merger Agreement

03/06/2014

Report: Loyalty, It’s About Interactions

03/05/2014

AARP Launches Self Improvement Loyalty Program

German Startup Rewards Television Viewers for Watching Ads

03/04/2014

Report Finds US Consumers Willing to Give Personal Info to Trusted Brands

Lean Cuisine Delicious Rewards Website Temporarily Shuttered by Hacker Fears

03/03/2014

American Express Launches No-Fee Credit Card with Access to Membership Rewards

02/28/2014

Orbitz Buys Travelocity Technology, Plans Loyalty Expansion

Rent a Crowd Firm Debuts Loyalty Program

02/27/2014

Report: Loyalty Programs Increase Customer Acquisition

02/26/2014

Delta Announces Changes to SkyMiles Program for 2015

02/25/2014

Online Jewelry Retailer Launches Rewards Program

CardsApp Introduces Mobile App for Digital Loyalty Cards

02/24/2014

Avianca Airlines to Separate Frequent-Flyer Program

02/21/2014

Tim Hortons Launches Loyalty Program

02/20/2014

Retail Survey Reveals Consumers Prefer Personalized Offers

Loyalty Program Lets Gamers Play for Rewards

Next