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Loyalty Marketing Breaking News

COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.

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Recent Articles


Merchant Warehouse Partners to Enhance Mobile Payments, Digital Marketing In Hospitality Industry

Mastercard to Acquire Australian Loyalty Marketing Firm

Cincinnati Music Festival Rewards Loyal Fans for Creating Buzz


Red Sox Become Latest MLB Team to Launch Loyalty Program

CardHub Lists HHonors, Chase and Barclaycard Among Most Rewarding for Travel

United Airlines Hopes MileagePlus Members Help Make the Skies More Eco-Friendly


Texas Convenience Store Chain to Use Mobile Apps Platform to Build Loyalty

Loyalty Card Targets Motorsport Enthusiasts

Vegas Hotel-Casino Looks to Build Local Customer Base Through Loyalty Partnership


Province Pulls Plug on Using Rewards for Prescriptions

Marathon to Expand Loyalty Program

Scottish Loyalty Program That Targets Small Companies Wins Big

Report: Features Aimed at Saving Time, Money Drive Mobile Purchases


Nigeria-based Bank to Team with Global Travel Rewards Company

Malaysian Mobile Carrier Looks to Gamification for Growth

IBM Acquires Silverpop to Expand Marketing Services

J.D. Power Ranks Top Hotel Rewards Programs


Citibank Takes Aim at Wealthy Customers with Two New Offerings in India

Beintoo, iDreamSky Partner to Bring Gamification to Asia

Loyalty Vendor Hopes Big Money Attracts Small Banks

Report: Millennials Are Brand Loyal, Just In a Different Way

Japan-based Internet Services Company Uses Rewards Card to enter U.S. Market


Singapore Airport Upgrades Loyalty Program

Isis, Cantaloupe Offer Loyalty Program for Vending Machines

North Korean Restaurant Launches Loyalty Program


Australian Airline Launches Program for Infrequent Flyers

American Airlines Makes Changes to Frequent Flyer Program

Alliance Data to Offer Private Label Credit Card to Customers of Independent Jewelers


Safeway Discontinues Club Card Loyalty Program

Report: Adoption Rates for Restaurant Loyalty Programs Lower than Other Industries

Tesco Buys Data Firm in Hopes of Improving Loyalty Program


Text Message Loyalty Network Hits Subscriber Milestone

Credit Card Comparison Site Names Top Cards For Everyday Purchases

Parcel Service Delivers Loyalty Program to Customers

Nokia Launches Badges Program to Attract and Reward App Developers

Alliance Data to Manage DSW Co-Brand Credit Cards


Wells Fargo to Manage Credit Card Loyalty Program for Dillard’s

Supreme Court Says Yes to Saying No to Frequent Flyer

Etihad Airways Creates Separate LLC For Rewards Program

Atlanta Airport Parking Lot Hopes Rewards Card Takes Off

Report: Small Businesses Shift Investment from Customer Acquisition to Customer Engagement


Yogen Fruz to Offer App and Rewards Program


RetailWire Discussion: Happy birthday to me, yeah right

RetailWire Discussion: Is Amazon Prime more vulnerable to competitive threats?


Liquor Legends Links Loyalty to Frothy Sales

Indiana Airport Thanks Frequent Travelers with New Loyalty Program

Los Angeles Dodgers Hope to Hit a Home Run with New Rewards Program

British Golf Retailer Tees Up New Loyalty Card

TravelCenters of America Introduces Diesel Dollars Rewards Program

Women’s Fashion Retailer Venus to Launch Credit Card Loyalty Program


20th Century Fox Film Partners to Create Fox Rewards Program

Qantas to Alter Frequent Flyer Program, Move to Fare-Based Points Structure

Meijer Adding New Features, Improvements to MPerks


Adobe and Epsilon Partner for Next-Gen Loyalty Platform

Merchant Warehouse to Acquire Opticard Loyalty Provider


GameStop Technology Institute to Drive Positive Customer Experiences


Wendy’s Launches Mobile Payments in the US


Survey: Revenue-based Loyalty Programs to Increase Business Air Travel Costs


Independent Hotel Rewards Program Adds Three

Credit Card Website Picks Best Rewards Cards

Police in Canada Arrest Two in Rewards Redemption Scam


Study: Restaurants Use Airline and Hotel Loyalty Programs as Models to Drive Business

JetBlue Offers Free Membership to Other Airline Loyalty Club Members

Commerce Bank Introduces Honor Society Rewards Credit Card


White Paper Details Customer Loyalty Behavior

Elavon Launches Payment Integrated Loyalty Progam

U.S. Bank Expands the Wings of FlexPerks to B2B


Qantas Reveals Launch Partners for New SME Loyalty Program

Malaysia’s Largest Shopping Mall Operator Introduces Sunway Pals Loyalty Program


GM Rewards Card Reaches Milestone

Report: Verizon To Take Smart Rewards Program Nationwide


British Grocer Morrisons to Introduce Loyalty Card


Serta Mattress Company to Launch Loyalty Program

Wyndham Rewards to Give Away 10 Million Points for 10-Year Anniversary


Hertz Enhances Gold Plus Rewards


Yvolver Injects Loyalty Marketing Into Mobile Gaming

Digital Cigar Store Launches Loyalty Program


Worldhotels Launches Loyalty Program for Independent Hotels

Albertson’s and Safeway Announce Merger Agreement


Report: Loyalty, It’s About Interactions


AARP Launches Self Improvement Loyalty Program

German Startup Rewards Television Viewers for Watching Ads


Report Finds US Consumers Willing to Give Personal Info to Trusted Brands

Lean Cuisine Delicious Rewards Website Temporarily Shuttered by Hacker Fears


American Express Launches No-Fee Credit Card with Access to Membership Rewards


Orbitz Buys Travelocity Technology, Plans Loyalty Expansion

Rent a Crowd Firm Debuts Loyalty Program


Report: Loyalty Programs Increase Customer Acquisition


Delta Announces Changes to SkyMiles Program for 2015


Online Jewelry Retailer Launches Rewards Program

CardsApp Introduces Mobile App for Digital Loyalty Cards


Avianca Airlines to Separate Frequent-Flyer Program


Tim Hortons Launches Loyalty Program


Retail Survey Reveals Consumers Prefer Personalized Offers

Loyalty Program Lets Gamers Play for Rewards


New Study Finds Restaurant Reward Programs Increase Guest Visits

Jamba Juice Debuts New Insider Rewards Program


Europcar Enhances Loyalty Program

HTC Announces Loyalty Program, Offers Free Screen Replacement


New Loyalty Program Offers Points for Dental Patients