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Loyalty Marketing Breaking News
COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.
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Recent Articles
04/24/2013
UK: LivingSocial joins Tesco Clubcard programme
Europe: Coutts launches new charge and credit cards
UK: Coca-Cola to end Coke Zone points scheme
Groupon unveils new version of apps; brings search to the forefront
American Express OPEN launches ReceiptMatch(SM)
04/23/2013
Chase Sapphire Preferred gives cardholders new reason to celebrate Fridays
Singapore: Great Eastern rewards healthy living
Club Carlson Hotel Loyalty Program commits to a global carbon offsetting initiative
ADCB and Etihad BusinessConnect form partnership
04/22/2013
Velocity Frequent Flyer unveils the Global Wallet
04/17/2013
Princess Cruises adds new "Medallion" level to Captain’s Circle Loyalty Program
UAE: Etihad Guest introduces new Gold Elite benefits
Europe: Vipnet launches Vip&više loyalty program
Europe: BOV loyalty points now redeemable with all airlines
MasterCard Canada launches MasterPass in Canada
PC Financial kicks off 15th anniversary celebrations with special thank you for Canadians
Chase Sapphire Preferred and Bon Appetit to host Grill Challenge
04/16/2013
American Express and Singapore Airlines launch fourth KrisFlyer cobrand credit card
Solta Medical launches Clear + Brilliant Simply Smart Rewards Program; encourages healthy skincare
Red Roof kicks off its 40th Anniversary Celebration
Wyndham Championship Trivia Contest gives fans opportunity to WYN
04/10/2013
Optimum Rewards’ Sweepstakes: An All-Inclusive Caribbean Get-Away
American Express amps up the 2013 Tribeca Film Festival
73 percent don’t know how many rewards miles/points they have
Iberia Plus becomes Marriott Rewards’ newest partner
Alaska Airlines offers Club 49 Members double miles anywhere the carrier flies
BP launches first brand-wide Fuel Loyalty Program: BP Driver Rewards
Wheel of Fortune joins forces with Caesars Entertainment for the game show’s biggest sweepstakes
Duane Reade unveils its first mobile application
04/09/2013
The North Face launches VIPeak Loyalty Program
04/08/2013
Virgin Atlantic welcomes Chase Ultimate Rewards Cardholders onboard
UAE: Emirates Islamic Bank launches new Reward Credit Card
Ink Technologies launches Reward Program for Loyal Customers
04/04/2013
Finnair Plus Members can now buy and gift Loyalty Points
Best Buy Reward Zone credit card holders to receive added benefits starting April 7
04/03/2013
UK: Nectar and Oxfam team up to reward members for donations
Walgreens Balance Rewards Program expands opportunities to earn points for healthy behavior
Expedia adds visual mobile itinerary with live data to booking App
Radius Financial launches the Radius Affinity Loyalty Program
Fred Meyer, QFC and Shell team up to offer savings of up to $1 per gallon at the pump
04/02/2013
More travelers using Frequent Flyer Miles for Hotels
Hotel Okura Group launches Global Loyalty Program
Umpqua Bank launches "30 Days of Doing Good" to champion volunteerism
04/01/2013
Regal Entertainment Group announces Nathan’s Famous Sweepstakes for Regal Crown Members
Chevron, Safeway announce joint Gas Rewards Program for Northern California customers
Super 8 Hotels offer chance at dream road trip
South Africa: Absa Rewards launches new bonus benefits
03/28/2013
Caesars Entertainment signs new multi-year co-brand credit card agreement
Easter Seals and Special Olympics team up with Canada Safeway
03/25/2013
Staples new app for Windows 8 makes shopping easier for small businesses; access to Staples Rewards
Greece: The largest loyalty programme “Bonus” now also available from the branches of Emporiki Bank
United Airlines launches Windows Phone 8 Mobile App
UK: Alexander & James luxury drinks website offers exclusive loyalty program benefits to new members
03/21/2013
Hilton HHonors announces Daily Grand Promotion
TravelCenters of America releases TruckSmart Mobile App update
03/20/2013
Starbucks introduces Cross-Channel, Multi-Brand Loyalty Program
American Airlines shows AAdvantage Members where their miles can take them with new Award Map
WDS study reveals the fragility of U.S. Wireless Customer Loyalty
Audi launches myAudi.ie online customer reward service in Ireland
03/19/2013
New Survey reveals shifting consumer views on email marketing
Europe: Chic Outlet Shopping partners with United Airlines MileagePlus Frequent Flyer Program
03/18/2013
New Orleans Hotel Collection partners with Stash Hotel Rewards
UAE: Rixos Hotels to join Global Hotel Alliance
UAE: Emirates NBD Securities launches Tharaa loyalty program
uSamp announces partnership with US Airways that allows Loyalty Members to join exclusive panel
03/14/2013
Caesars Entertainment introduces Millionaire Maker powered by Total Rewards
03/13/2013
Marriott Rewards goes to bat for new movie about baseball legend Jackie Robinson
Tesco members can convert their free money into Tesco Clubcard points
Orange launches "Orange Merci" loyalty program
Hotels.com launches dedicated Windows 8 App
UAE: REDTAG launches "rt rewards" loyalty program
03/12/2013
New research examines Restaurant Loyalty Marketing
Founders Inn & Spa joins Stash Hotel Rewards Program
Centara Hotels & Resorts has launched Centara - The 1 Card loyalty programme
AT&T ending trial of ’Plus’ loyalty program
Plink’s Rewards Program launches partnership with Operation Homefront to benefit military families
UAE: First Gulf Bank launches first Ferrari Credit Card in Middle East & Africa
C Spire Wireless launches next phase of its PERCS with a Purpose Program
GameStop’s PlayStation 4 first to know list reaches 600,000 members
03/07/2013
U.S. Bank is first major bank in the U.S. to launch Mobile Photo Bill Pay
Chase Sapphire 2013 Golf Experience Program enters its third year
Europe: Miles & More becomes 20 and celebrates the “More”
03/06/2013
Gulf Oil launches GulfCard Loyalty Program
U.S. Bank and NMAA launch Rally4Reward$
Macy’s ending My Macy’s Rewards pilot program
Corinthia Hotels joins Bank of Valletta Loyalty Rewards programme


