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Loyalty Marketing Breaking News

COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.

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Recent Articles


Marcus Theatres Enrolls Half a Million Members in First Four Months

Jamba Juice Insider Rewards Reaches One Million Members

Russian Standard Bank to Partner With Visa and Miles & More for Rewards Credit Card Enters Loyalty Sphere With CheapCash Rewards Program


Walgreens’ Balance Rewards for Healthy Choices Includes Behavior Change Training

Starbucks Testing Mobile Ordering at Stores

After Successful Pilot, Verizon Rolls Out Smart Rewards Nationwide


Nestlé Pure Life Launches Spanish Loyalty Program


Latitude 360 Unveils Customer Rewards and Membership Programs

Wallaby for Samsung Gear 2 Helps Users Optimize Rewards

PayPal Launches PayPal Select for Most Loyal Customers

Rocketmiles Partners with Alaska Airlines Mileage Plan


Research Shows Loyalty Programs More Persuasive Than Discounts for Brand Switching

Report: Everyday Earners Find Value in Small Points


Report: Papa Murphy’s, In-N-Out Burger Top Restaurant Customer Loyalty

RetailWire Discussion: Do loyalty programs need to be more flexible to succeed?

RetailWire Discussion: Mobile/In-Store Shopping Getting Intertwined

UK Convenience Store Chain McColl’s Introduces Loyalty Program

Kimpton Replaces InTouch With Karma Rewards – Free Drinks, CEO Among the Benefits


Wyndham Rewards Giving Away Extra Points and $1 million in Summer Promotion

Memorabilia and Collectibles Company Launches Rewards Program


Coles Launches Mobile Wallet with Smart Sticker Technology

New Loyalty System for Chiropractors to Engage Patients

The Stationery Studio Announces New Rewards Program


SK Planet Launches Beacon-Enabled Mobile App

Loyalty and Rewards Options Now Available to Amazon Webstore Merchants

The Container Store Introduces Nationwide Loyalty Program


Report: B-to-B Marketers Say Customer Experience Transforms Selling

Marriott Adds New Location Tracking Feature to Rewards Program

Spirit Airlines Giving Away One Billion Miles to Haters

07/09/2014 Unveils Enhanced Loyalty Program

Chiquita Releases FanFun, a Consumer Loyalty App


JR/Duty Free New Zealand Launches Loyalty Program

Modus Hotels Mulling Loyalty Program

Isis Mobile Wallet to Rebrand Due to Iraqi Militant Group


GameStop Planning UK Digital Loyalty Program

Walgreens Balance Rewards Teams Up With American Diabetes Association

07/03/2014 Offers Free Loyalty Program Membership to First Responders


Choice Hotels Celebrates 75th Anniversary With Social Media Contest

Accor Hotels Unveils Loyalty Program Upgrade

Smithfield, Waffle House and NASCAR Team Up for Rewarding Race Experience


Online E-Cigarette, E-Liquid Retailer Launches Loyalty Program

Giant Changes Fuel Rewards Program

Texas Dairy Brand Launching Moo Crew Ambassador Program

Midwest Pork Producer Launches Bacon Lovers Loyalty Program


Ford, Mercedes-Benz and Toyota Tops in Loyalty in First Quarter 2014

Samsung, AEG Partner for Rewards Program


Flubit Attributes Success to Loyalty, Gamification

St. Louis Startup Partners With Google, Walgreens for Augmented Reality Retail Experience


NextBee Announces Gamification Edition of Customer Referral Program

Microsoft Launches Bing Rewards for Windows Phones

Viggle Acquires Rewards Marketplace Platform


Survey: Canadians Cutting Back on Summer Travel Budgets

British Drugstore Boots Launches App for Advantage Card Accounts

Hilton HHonors Partners With Garuda Indonesia


Standard Chartered Launches Visa Manhattan Platinum Card in UAE

Sobeys Signs Long-Term Sponsorship Agreement with LoyaltyOne

Purell Hand Sanitizer Launches Be Well Network Loyalty Program

Choice Hotels Unveils Results of Summer Travel Survey


Harvard Pilgrim Health Care Unveils EatRight Rewards for Employees

Bank of America Launches Preferred Rewards

RetailWire Discussion: Consumer Privacy Concerns are Overblown


Financial Analyst Credits Orbitz Reward Program for Buy Rating


RetailWire Discussion: When does identity marketing go too far?

Good Sam Club Teams With Alliance Data for Rec Rewards

RetailWire Discussion: Are loyalty program tiers overly confusing?


Pennsylvania Lawmakers Bring Mug Club Discounts One Step Closer to Reestablishment

Schlotzky’s Deli Launches Loyalty Program, Mobile App


Pittsburgh Airport Launches FlyPIT Perks

San Francisco 49ers, Esurance Partner to Launch Loyalty Program

National Bank of Oman Launches MyChoice Rewards


Denny’s, Paytronix Partner on Quick Loyalty Program Launch

Report: Banks Increasingly Using Rewards to Maintain Affluent Relationships with Customers


Wyndham Rewards Becomes Official Sponsor of New York Yankees

Cincinnati Airport to Use Phone Tracking Technology to Decrease Wait Times, Increase Retail Traffic

EasyJet Planning Loyalty Program Sans Miles


Pets at Home Credits Loyalty Program for Sales Increase

GoPro Includes Loyal Fans and Customers in IPO


Live From the GSummit: Day One Recap

IBM Watson Partners With Genesys to Improve Customer Experience

Loblaw Announces Long-Term Consulting Agreement With Precima


Ulta to Ease Back Discounts, Enhance Loyalty Program

Report: More Than Half of Mobile App Users Opt in to Push Notifications

NextBee Launches Agency Partnership Program


Chase Survey Reveals Luxury Hotel Services a Priority for Millennials

American Express, Uber Partner for Mobile Loyalty Program

United Airlines Announces Changes to MileagePlus for 2015


Walmart Looks to Bolster Customer Database With Savings Catcher App


SessionM Launches Marketplace, Loyalty Program for Developers

Live From the CRMC: Consumer Loyalty Panel

Live From the CRMC: Ted Rubin on the Currency of Relationships

EasyPark Service Launches Loyalty Program in British Columbia


Direct Golf Announces Early Success With New Loyalty Program

Property Tax Reward Program Approved

MC Sports Rewards Program Reaches Million Member Milestone

Live From the CRMC: Evol8tion on Solving Engagement Riddle

Ban on Collecting Rewards Points at Alberta Pharmacies Delayed Until 2015


Live From the CRMC: Alex Pentland on the Power of Social Relationships

Pilot Flying J Offering Double Rewards Points on Diesel Through September

Starwood Preferred Guest Launches App for Google Glass