Colloquy

Guest Edition

You know loyalty, now vote for the best.

Who better than you to recognize great work in the world of Enterprise Loyalty? From now until July 31, you can pick the winners of the first-ever COLLOQUY Loyalty Awards.

Simply rate the entries of some of the top North American loyalty marketers, and you'll help decide the best in loyalty innovation.

Loyalty Marketing Breaking News

COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.

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Recent Articles

07/29/2010

AmEx and US Airways partner to add club access for Platinum Card and Centurion members

Giant Pharmacy purchases now earn gas rewards

Hey loyalty, watch me pull a rabbit out of my hat!

Giant Eagle set shorter expiration period for fuel rewards

Providence Airport starts reward program for frequent parkers

CardStar adds Foursquare to loyalty card app

Delhaize America launches great grocery giveaway

ShopRite lets shoppers save coupons to loyalty card

Malaysia: RealRewards expects 10 percent growth in Privilege members

Safeway testing new loyalty program in Hawaii

SCVNGR mobile game now offering rewards

Affinia Hotels Partners with Stash Hotel Rewards

IHG first hotel to reward for geolocation check-ins

MedTera and HealthPrize Partner to educate and incentivize patients

Latvia: Radisson Blu and Park Inn Hotels joins BalticMiles

TravelCenters of America launches UltraOne Rewards Program

07/26/2010

Alamo Rent A Car and National Car Rental Re-launch Cash-In Club

Points.com partners with Alitalia

Shell and Kroger expand fuel points program

Tropicana Entertainment to launch new Trop Advantage player reward program

07/23/2010

Which debit rewards will reign after financial reform?

IHG Launches Priority Club Rewards App for Android

Hotel Duval joins Marriott’s Autograph Collection

Could the new financial reform law cause U.S. Bank to end debit rewards?

Epsilon reveals consumer engagement opportunities for credit card marketers

How many psychologists does it take to change a loyalty program?

Sears and Kmart offer a billion points to lucky member, half to charity

07/22/2010

Skywest and Virgin Blue enter into partnership

Discover Card expands rewards program

07/19/2010

JetBlue Airways’ TrueBlue launches point program for GetAways vacation packages

American Airlines and JetBlue Airways expand partnership

Taco John’s launches My Town Mania loyalty program

Boyd launches B Connected Mobile for the iPhone

UK: Orange adds online video channel to movie loyalty program

07/16/2010

JetBlue Airways announces the grand opening of ShopTrue

Hong Kong: Wyndham Rewards giving away millions of points this summer

07/15/2010

Chase Community Giving announces winning charities for Summer 2010 Program

07/14/2010

MasterCard and Major League Baseball launch Priceless Perks

07/13/2010

Priority Club Rewards and Chase Card Services launch new travel card

07/12/2010

GreenSaver announces partnership with AIR MILES Reward Program

Germany: Best Western joins Payback

07/08/2010

MasterCard Worldwide launches MasterCard MarketPlace app

07/07/2010

UK: Canbet Casino revamps loyalty program

07/06/2010

India: HP launches reward program for partners

UK: Hotels.com adds loyalty program

07/02/2010

JetBlue launches Be True campaign

Overstock.com upgrades Club O customer rewards program

Zions Bank launches free mobile banking services

07/01/2010

British Airways targets small business travelers

Love’s Travel Stops & Country Stores to purchase Pilot Travel Centers locations

06/30/2010

U.S. Bank and LAN Airlines launch LANPASS Visa card program

Commerce Casino expands Player’s Reward Card loyalty program

Regions Bank launches rewards program

Target restructures rewards offered to branded cardholders

New Choice Hotels Privileges Visa Signature Card offers members quick way to save

06/29/2010

Boyd Gaming’s B Connected Players Club goes nationwide

Fairmont selects Avis Rent A Car as preferred partner

Australia: FlyBuys launches iPhone App

06/28/2010

Australia: Qantas changes points & pay options

UAE: Marriott Vacation Club joins Etihad Guest

Currensee rewards members with Bucksapalooza Give-Back Event

Germany: Pit-Stop joins Payback

Jax Wax launches reward program

A&P launches produce loyalty program

06/24/2010

SCENE Wednesdays in Quebec: movie admission only half the points

Midwest Airlines changing miles expiration policy in 2011

Melrose Jewelers launches loyalty program, MJ Dollars

Continental and TAM airlines to implement codeshare flights

Sears to start online movie store

La Quinta Returns members gain ability to buy and gift points

06/23/2010

Stash Hotel Rewards adds eight partner hotels to loyalty program

British Airways offers new Executive Club Incentives

Six Flags partners with Discover

06/22/2010

Square announces delay for reader rollout

House, Senate leaders agree on credit-card fees

Bi-Lo launches new wellness initiative

06/21/2010

Walgreens and CVS reach agreement on prescription fulfillment

Lenco Mobile and Jetcast launch loyalty program to reward Internet radio audiences

Safeway offering personalized savings in Hawaii

Pakistan: Zong launches first prepaid reward program

06/18/2010

Los Angeles Times launches SCORE loyalty program

06/17/2010

i-mint and Payback team up in India

England: World Cup fever hits Virgin Games

Starwood Hotels and Resorts offers chance to win Preferred Guest Points

WWF-Canada and Loblaw award green grants to schools

06/16/2010

Citi launches shopping app

New name for MGM Mirage and Players Club

Australia: British Airways launches On Business loyalty program

Ireland: Cara Pharmacy announces new online loyalty program

Wal-Mart Canada launches loyalty program

06/15/2010

CIBC to buy Citi’s Canada MasterCard

HP joins the PTC Maintenance Support Gold Loyalty Discount Program

HMV launches loyalty program

Shoppers Optimum to change reward levels

Electronic Arts (EA) launches Gun Club loyalty program

06/14/2010

Spirit Airline’s pilots go on strike

Starbucks to offer Free Wi-Fi

Tesco plans to launch Digital Locker

Maybank Singapore launches Pocket Me GIRO

UK: Millennium and Copthorne launch loyalty program

UK: Initial Rewards launches loyalty store for Ladbrokes

Best Buy launches gaming magazine

Sears launches online grocery

06/10/2010

Six Flags partners with foursquare and launches new fan badge

Delta expanding first class on domestic flights

Wyndham Rewards launch Mission: Save Summer

Points International and Amtrak Guest Rewards expand partnership

Seen and Noted: U.S. Bank purchases Kroger credit portfolio

CVS cuts Walgreens from PBM

06/09/2010

UK: Government launches recycling reward program

Capital One Bank sweepstakes to give away 26 million miles in June

Oberoi Hotels & Resorts launches Advantage Loyalty Program

Chase Community Giving kicks off Summer 2010 program

Best Western Summer Promotion, stay two times, get a free night

Kuwait: Wataniya launches frequent flyer program

06/08/2010

NFL and Barclaycard announce partnership

MasterCard upgrades loyalty service in India

UK: Egg launches cash back credit card

06/06/2010

Delta, Delta AirElite introduce program allowing customers to book commercial, private jet flights

Target unveils changes to pharmacy reward program

Sam’s Club personalizes its discounts with eValues

06/03/2010

United Supermarkets launches Summer loyalty program

Coast Hotels & Resorts launches Carbon Offset Program for guests

Seen and Noted: Virgin Blue reviewing all airline businesses

ABC Family launches Pretty Little In-Crowd loyalty program

Chase Card Services launches The Continental Airlines Onepass Plus Card

Delta eliminates award redemption fees for Frequent Flyers

06/02/2010

CUB launches new energy-saving program

Qatar: Doha Bank announces cash back rewards

UK & Ireland: Subway launches mobile device loyalty program

Royal Caribbean enhances loyalty program

06/01/2010

Kerr Rewards offers multi-platform program

Sheetz launches platinum Visa card

Loopt introduces new mobile rewards game

Chase adds text alert features

New Zealand: Air NZ and Amex launch new platinum card

UK: Gala Bingo ends participation in Nectar Rewards