Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

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Packaging the Fire

by COLLOQUY Staff6/26/2012 VOLUME 20 / ISSUE 2

Consumer packaged goods marketing heats up, too

A primary source of merchandise (as well as coupons and promotional assistance) for high-frequency retailers are the CPG companies - and their use of data is heating up, too. A recent survey asked CPG companies worldwide to rate the importance of various marketing channels historically (the previous 12 months) and future (predicting the next [...]

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COLLOQUY Podcasts

COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.

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