Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Guest Edition

<p><a href="http://awards.colloquy.com">The 2013 Loyalty Awards winners are open for entries.</a> Are you ready to be honored and celebrated as one of loyalty’s best? Then the COLLOQUY Loyalty Awards are for you.</p>

<p>For the past three years we’ve honored loyalty innovators all over the world, celebrating their successes and showcasing their achievements to the entire industry. This year, it could be you.</p>

Would You Like Points With That?

by Phaedra Hise6/26/2012 VOLUME 20 / ISSUE 2

Quick-service restaurants order up loyalty

Are you getting a card swipe with your coffee? Points with your panini? Quick-service restaurant (QSR) interest in loyalty rivals that of high-frequency retail, as this industry is also rolling out new programs, revamping existing ones and setting up pre-launch tests. QSR loyalty initiatives are fast becoming considerably more sophisticated t[...]

Forgot your password? Recover Password

Forgot your username? Recover Username

PUBLICATIONS

PEOPLE WHO READ THIS ARTICLE ALSO READ:

COMMENTS:

COLLOQUY Podcasts

COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.

VIEW THE PODCAST