Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Guest Edition

<p><a href="http://awards.colloquy.com">The 2013 Loyalty Awards winners are open for entries.</a> Are you ready to be honored and celebrated as one of loyalty’s best? Then the COLLOQUY Loyalty Awards are for you.</p>

<p>For the past three years we’ve honored loyalty innovators all over the world, celebrating their successes and showcasing their achievements to the entire industry. This year, it could be you.</p>

Extreme Makeover, Time-Based Marketing Edition

by Todd Nelson6/26/2012 VOLUME 20 / ISSUE 2

Is your marketing team ready for a real-time rebuild?

In “The Power of Now” (In the Spring 2012 issue of COLLOQUY), the first of our three-part series on time-based marketing, John Bartold introduced the concept of real-t[...]

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COLLOQUY Podcasts

COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.

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