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High-Frequency Heats Up

by Phaedra Hise6/26/2012 VOLUME 20 / ISSUE 2

Sometimes it feels like a deal with the devil. Circulars, coupons and newspaper advertising eat up a huge percentage of the marketing budget, but in return they drive serious traffic. You're damned if you keep cranking them out (so old-school, and [...]

 

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